Zimmermann opens second London boutique on Sloane Street

Zimmermann has doubled down on brick-and-mortar storytelling with a new Sloane Street flagship that signals a step beyond seasonal collections toward experiential retail. The Australian label’s co-founder and creative director Nicky Zimmermann said, “It’s incredibly exciting to open our Sloane Street boutique - I love being in London and have so many great mates here, so it’s a nice feeling to introduce this new boutique to everyone,” remarks published in Theindustry underscore the store’s role as both sales outlet and social hub. RetailBoss confirmed the expansion on Feb. 27, 2026, and the brand’s own social channels announced the opening.

Set at 162B Sloane St, London SW1X 9BS, the boutique spans 3,197 sq ft over two floors and was designed by Studio McQualter, Zimmermann’s long-term collaborators. Theindustry describes a refurbished storefront with expansive windows, new awnings and “mirrored reveals” that leverage the corner position and natural light. Zimmermann’s site lists the store’s hours and contact details: phone +44 20 4576 0446, email sloanestreet.store@zimmermann.com, open Mon–Sat 10:00–19:00 and Sun 12:00–18:00.

Inside, the retail environment is programmed to encourage touch and temporality. FashionUnited details a main retail space defined by a warm-toned plaster ceiling, custom terrazzo flooring and transparent wardrobes; a bespoke curved terrazzo staircase leads downstairs to a private appointment suite with warm-toned oak panelled walls, timber parquetry flooring, rich carpets and a glossy ceiling. A dedicated handbag room presents goods against cream walls, highlighted by a Franco Albini sconce, and an owl sculpture by Australian artist Peter Cooley greets clients on entry. The boutique is currently showcasing the brand’s spring 2026 ready-to-wear collection.

The Sloane Street opening arrives amid an assertive global rollout. Theindustry notes Zimmermann—founded in Sydney in 1991—has opened stores in Abu Dhabi, Ibiza, Nice, Venice and Mykonos and already operates a Mayfair standalone store on Bruton Street (opened 2017) plus an outlet at Bicester Village. Thebrand’s distribution includes Harrods, Selfridges, Net-A-Porter and Mytheresa. Financial context is striking: Zimmermann was acquired by Advent International in 2023, reported $645.7 million in annual sales in 2025 and is valued at $1 billion, a figure Theindustry calls the highest valuation ever for an Australian fashion brand.

Strategy-minded commentators frame the boutique as more than a point of sale. Poshe Shop calls it “a statement of intent” and “a flagship built around touch, light and craft,” arguing that the space “privileges materiality, privacy and art” and that the next chapters will hinge on how effectively the store converts visitors into repeat customers and shapes Zimmermann’s global perception. With a layered palette, curated art program and a private suite for appointments, the Sloane Street store is a tangible test of whether private equity-backed growth can translate into sustained client relationships on London’s prime retail corridors.