Belleville Senators turn Sunday game into Winning Sunday promotion

The Belleville Senators converted their Sunday, January 11 matinee against the Rochester Americans into a "Winning Sunday," a one-game promotion designed to give fans extra value as the schedule shifts into the season's second half. Under the offer, if the Senators won the Jan 11 game, every fan who purchased a ticket and attended would receive a free ticket to the Wednesday, February 18 matchup against the Syracuse Crunch.

Puck drop for the Rochester game was scheduled for 3:00 p.m. at CAA Arena. Rochester is the AHL affiliate of the Buffalo Sabres; Syracuse is the AHL affiliate of the Tampa Bay Lightning. The Senators cited the dwindling number of Wednesday home dates after midseason as the rationale for the promotion, aiming to give supporters another practical chance to "win when the Sens win."

Single-game tickets for the Winning Sunday and all remaining home games in the 2025-26 season were made available through Ticketmaster and at the Belleville Sens Box Office inside the Quinte Sports & Wellness Centre. That gives fans two simple routes to buy in-person or online, and it keeps options open for those chasing weekend plans or looking to bank a potential midweek freebie.

For season-ticket holders and walk-up fans alike, the promotion matters in a couple of concrete ways. It creates upside for attending a Sunday afternoon puck drop beyond the live-game experience and community atmosphere. With fewer Wednesdays at CAA Arena as the calendar fills, Winning Sunday is a creative nudge to boost attendance while rewarding the crowd if the team performs. It also offers a low-friction opportunity for families and casual fans to score an extra game without rearranging weekday schedules in advance.

The takeaway? Keep your ticket and show up, if the Sens delivered the win, you would have walked out with an extra entry to see Syracuse in February. Our two cents? Treat promotions like this as part entertainment and part investment: enjoy the live game day vibe, but keep proof of purchase handy and follow team channels for any redemption steps so you can cash in if the Sens put two points on the board.