Henderson Silver Knights Announce Winter Games Theme Knight vs. Firebirds Feb. 7

The Henderson Silver Knights announced plans for a Winter Games Theme Knight that will pair entertainment, sponsor activations and fan giveaways with a regional AHL matchup against the Coachella Valley Firebirds. The team will take the ice at Lee’s Family Forum with a 6:00 p.m. puck drop on Saturday, February 7, in an event designed to boost attendance and spotlight community partnerships.

“Henderson Winter Games is presented by Sam & Ash Injury Law.” The club says the first 3,000 fans in attendance will receive a “Team HSK” themed beanie, a clear promotional centerpiece for the night. Organizers are staging a pregame Sam & Ash Tiltyard fan zone that begins at 4:00 p.m.; the team noted, “Fans are encouraged to arrive early for activations on the Sam & Ash Tiltyard including inflatables and yard games, and food and beverage will be available for purchase.” Once inside the arena, concession promotions include “$2 Beers courtesy of Michelob Ultra,” a simple value play likely to increase in-seat spending and keep fans inside the bowl.

Multiple community-facing elements are tied to the Winter Games theme. “Multiple former Olympians will be in attendance and featured in activations throughout the game.” The organization also confirmed that “All Olympians will participate in an autograph session in front of the Southern Nevada Sports Hall of Fame during the first intermission.” The press materials provided do not list the Olympians by name; follow-up from team media relations will be required to identify participants and any ceremonial roles.

From an organizational perspective, the promotion reinforces the Silver Knights’ role as the American Hockey League affiliate of the Vegas Golden Knights and as an entertainment product operated by the Foley Entertainment Group under partial ownership by Bill Foley and family. Branded assets referenced in the release show cohesive use of Vegas Golden Knights affiliation messaging and event creative, suggesting investment in cross-brand marketing to capture Golden Knights fans and local families.

The Winter Games Theme Knight is both a sporting event and a business activation: giveaways, sponsor-branded spaces and autograph opportunities are tactics to raise gate, increase concession revenue and deepen local ties. For hockey fans, the night blends on-ice competition with off-ice pageantry, positioning the Silver Knights as an accessible live-sports option inside a state-of-the-art Lee’s Family Forum.

Fans looking to attend were directed to the team’s ticketing call to action: “Click here to purchase single-game tickets.” With the promotional window focused on early arrival and family-friendly activations, the practical takeaway is clear: arrive by 4:00 p.m. for Sam & Ash Tiltyard activities and secure one of the “first 3,000” Team HSK beanies before they’re gone.