Manitoba Moose Launches Fifth Annual Celebrating Women in Sport Job Shadow Program

Manitoba Moose launched the fifth annual Celebrating Women in Sport Job Shadow Program on Feb. 12, 2026, opening applications from Feb. 12 through March 8 to Manitoba residents aged 18 and older. The two-day initiative gives participants direct access to True North Sports + Entertainment operations and culminates on March 21 when the Moose host the Tucson Roadrunners, letting applicants observe a live AHL gameday up close.

The program is "designed to introduce women to new professional networks, increase their networking and professional communication skills, as well as advance the career planning process." The announcement says the opportunity to "interact directly with individuals who are currently employed in roles at True North Sports + Entertainment provides practical advice to aid in career aspirations." Day one, Friday March 20, sends successful applicants on a tour of True North offices and Canada Life Centre, includes presentations from Manitoba Moose departments, mentor meetings, networking opportunities, and a chance to watch a team practice. Day two, Saturday March 21, has participants rotate through marketing, digital content, communications, broadcasting, game production, game presentation, People & Culture and other departments during the gameday against Tucson.

For hockey fans, the program bridges the on-ice product and the off-ice infrastructure that shapes the fan experience and player visibility. Participants will witness pre-game, in-game and post-game tasks and then get hands-on experience in game presentation and support roles. That exposure familiarizes future hires with the fast-paced logistics that affect everything from broadcast timing to in-arena promotions - elements that can influence player profiles, sponsorship value and ticket demand even if they do not change the scoreboard.

This program also fits a wider industry trend: professional clubs are leveraging experiential pipelines to diversify talent pools and strengthen business operations. By training women in digital content, broadcasting and game production, the Moose are investing in the next generation of people who will tell player stories, produce feeds, and design the live experience that drives revenue and community connection. Past participants have praised the program; Danielle Peters wrote "Such a great experience, so thankful for the opportunity last spring!" and Andrea Cove said it was "An amazing experience and opportunity! I still love sharing my experience with others from when I was able to attend few years ago!" One commenter from an earlier posting asked, "Why the age restriction?" while another simply replied, "Awesome!"

The announcement lists the application window and eligibility but does not specify the number of participants, selection criteria, or whether travel or stipends are provided. The team’s release uses an application link on its site; applicants should consult the Manitoba Moose website for submission details and timings. An earlier organizational post described the program as the third annual in a prior season, a discrepancy that the Feb. 12 release resolves by calling this the fifth annual edition.

As the AHL season advances, this program is a reminder that sustaining professional hockey depends on more than goals and saves: it requires a pipeline of skilled operators who produce broadcasts, engage fans and manage gameday logistics. For Manitobans interested in sports careers, the March 20-21 job shadow offers a concentrated, practical entry point into that ecosystem and a chance to see how the business of hockey gets done on a night when the Moose host the Tucson Roadrunners.