Tucson Roadrunners report record attendance, revenue in 10th season
A Golden Dusty video hit 2.38 million views as Tucson posted its best business season yet, with record ticket revenue and 140,000-plus fans.
A Golden Dusty video reaching 2.38 million views helped tell the story of Tucson’s 10th anniversary season, but the real headline was louder in the stands and on the balance sheet: the Roadrunners produced one of the most successful business years in franchise history.
The AHL affiliate of the Utah Mammoth said it finished the 2025-26 campaign with record-breaking attendance and ticket revenue, plus historic growth in corporate partnerships. Tucson ended with 88 corporate partners, the highest total in team history, while total corporate revenue rose 26 percent during the 10th Anniversary Campaign. The club said that increase ranked second among all 32 AHL teams year over year, a strong sign that the Roadrunners have become more than an occasional draw in Southern Arizona.
Ticketing matched the sponsorship surge. Tucson reported a new single-season ticket revenue record, 15 percent overall ticket revenue growth and a 12 percent increase in single-game ticket sales. Group sales stood out even more, with revenue up 37 percent and group tickets sold up 30 percent. First Responders Night on March 14, 2026 became the largest group night in franchise history, and six of the seven biggest crowds in Roadrunners history came during this season. Tucson also said its season-ticket-holder recovery rate was 111 percent, which ranked fifth in the AHL.
The attendance numbers explain why the club is betting on staying power. More than 140,000 fans came through Tucson Arena this season, and the franchise said its 10-year total is now close to 1.25 million. The Roadrunners have called Tucson Arena home since 2016, and they extended their lease through the 2027-28 season on April 7, 2026, adding another layer of stability to a run that began with hope and has now matured into a dependable part of the market.
That off-ice progress came with on-ice relevance, too. Tucson closed the season with a 5-4 win over the Henderson Silver Knights on April 18, 2026, and the playoff berth gave the Roadrunners a third straight trip to the Calder Cup Playoffs. The club also leaned into its 10th anniversary branding with a special logo, promotional nights and special edition uniforms unveiled in October 2025. Ten seasons in, Tucson is no longer testing whether hockey can work here. The numbers say it already does.
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