Brunswick posts strong Q1, signaling momentum for Fliteboard riders
Brunswick’s Q1 surged to US$1.4 billion in sales, and that kind of strength gives Fliteboard a bigger lift inside a deep marine machine.
Brunswick just put up the kind of first quarter that makes an eFoil rider pay attention. The company reported US$1.4 billion in net sales for the opening three months of 2026, up 13% year over year, and the strength ran through the parts of the business that matter most to Fliteboard’s future: Mercury Marine and Navico Group.
Mercury Marine kept the outboard side moving with continued global order growth and notable share gains in the U.S. retail market. Navico Group, home to Simrad, B&G, Lowrance and Mastervolt, posted the loudest number in the deck, with adjusted operating earnings up 64% year over year. Brunswick also pointed to fresh product launches at major boat shows, a reminder that this is not a company coasting on old hardware. It is still pushing new gear into the market.
For Fliteboard riders, that matters because the brand is no longer hanging on as a lone start-up story. Brunswick bought Fliteboard on September 5, 2023, calling it a leader in eFoiling technology and folding it into the company’s electrification and shared-access plans. That strategy sits inside Brunswick’s ACES framework, which stands for Autonomy/Assistance, Connectivity, Electrification and Shared Access. In plain terms, Fliteboard is now part of a much larger corporate play on the future of marine mobility.
That backing showed up again in January 2026, when Brunswick launched Fliteboard RACE with Mercury Racing and took it to CES 2026 in Las Vegas. The high-performance electric hydrofoil was built for elite riders and can reach top speeds of 34 mph, or 55 km/h and 30 knots. That is not niche-toy territory anymore. That is performance marketing with real engineering muscle behind it.
Fliteboard founder and CEO Nick Stickler said Brunswick’s resources would help accelerate product development, manufacturing, sales, distribution, financing and supply chain. That is the real takeaway from this quarter. Strong sales at Brunswick do not just strengthen Mercury outboards and Simrad screens. They also give Fliteboard a sturdier runway inside a company that can fund, build and push eFoils harder than a standalone brand ever could.
The category is still small next to Brunswick’s broader marine empire. But with a quarter like this, Fliteboard looks less like an experiment and more like a strategic bet that Brunswick is clearly willing to keep backing.
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