SiFly joins Munich, Atlanta and San Diego foil events in June

SiFly is choosing three very different stages for June, and that is the point. Riders can see the brand in elite racing in Munich, hands-on demo culture in Atlanta, and broad product exposure at the San Diego International Boat Show, a mix that tells buyers whether they are chasing podium speed, first-time access or a wider comparison shop.

The sharpest test comes in Munich, where SiFly will appear at the SFT E-Foil & Pump Foil World Cup during Munich Water Days at the Olympic Rowing Stadium on June 12-14. The venue matters as much as the racing. The historic stadium from the 1972 Olympic Games is set up for close viewing, with shoreline access, food trucks and exhibitor areas, and one event listing puts the prize purse at €25,000. SiFly says CEO Alex Bachev and Konstantin Niebel will compete there, while John Lammers and Jürgen Staudacher will represent the company on site. For riders who want to see how the boards look under pressure, Munich is the most performance-driven stop on the calendar.

Atlanta is the most practical stop for anyone deciding whether to get into the sport. Atlanta Foil Fest runs June 12-14 at Lake Lanier Olympic Park in Gainesville, Georgia, with free admission for spectators, athlete registration, demos and coaching sessions. The schedule stretches across e-foil races, pump foil, wake foil showdowns and Enduro e-Foil, which gives the weekend real range instead of a single-format showcase. SiFly says Jeremy Byrom will be its athlete there, with Timm Smith on site to meet riders, answer setup questions and help connect the brand to the crowd. The Foil Surf Race League has Atlanta Foil Fest on its 2026 schedule, which confirms that this is not just a meet-and-greet weekend but part of the competitive circuit.

San Diego widens the lens even further. The San Diego International Boat Show runs June 11-14 at Safe Harbor Sunroad on Harbor Island, and official listings say the show will feature more than 200 boats, more than 150 vessels, 30-plus builders and brokerages and 75-plus on-land exhibitors. That makes it the least specialized of SiFly’s three stops, but also one of the most useful for riders comparing foil gear against the larger marine market. It is a place to see whether eFoils can hold attention in a crowded boat-show environment, not just in a niche race paddock.

The common thread is access. SiFly, founded by Alexander Bachev, an Olympic sailing athlete in Formula Kite, is using June to frame eFoiling as both race equipment and community equipment. Munich shows the speed case, Atlanta shows the entry point and San Diego shows the broader sales pitch.