Loves Only You’s first filly foal offered at 1 yen per share by DMM
DMM is selling Loves Only You’s first filly foal at 1 yen per share, turning a champion bloodline into a lottery open to everyday fans.
One yen now buys a slice of one of Japanese racing’s most decorated bloodlines. DMM BANUSY opened a campaign for Loves Only You 2026, the first filly foal out of Loves Only You, at 1 yen per share across 40,000 shares, a nominal total of just 40,000 yen.
The offer runs through June 17 at 23:59 and is structured as a lottery, not a first-come, first-served sale. DMM has capped applications at four shares per person and split the allocation into four pools of 10,000 shares, with priority given in part to customers who have previously owned Loves Only You or one of her offspring. Winners are due to be notified on June 18, with payment on June 23. Monthly charges begin later, with an 880-yen club fee starting in July 2026 and a 20-yen upkeep fee from January 2028.
The foal herself is being marketed as Loves Only You 2026, a bay filly by Maurice out of Loves Only You, born March 18, 2026, and raised at Northern Farm. DMM says she is scheduled to enter Yoshito Yahagi’s stable in Rittō, tying the campaign directly to one of the trainer’s best-known international success stories. Overseas-race details have not been set out, but the stable connection alone adds weight to a foal already carrying a global brand.
That brand was built by Loves Only You, who won the Oaks unbeaten and went on to collect three overseas Group 1 victories. She became the first Japanese-trained horse to win the Breeders’ Cup Filly & Mare Turf, then added the 2021 JRA Award for Best Older Filly or Mare and the U.S. Eclipse Award for champion turf female. DMM bought her as a yearling for 172,800,000 yen at the Select Sale, then turned her into a flagship horse for its ownership model.
The new offer makes the family far more accessible than usual. Loves Premium, one of Loves Only You’s earlier offspring, was previously offered at 45,000 yen per share in 4,000 shares, a far more conventional syndicate structure than the 1-yen campaign now attached to the mare’s first daughter. For DMM, the move is part fan access, part marketing showpiece, and all about keeping an elite racing name in front of a wider public while the next chapter of the family begins.
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