Per Incanto fee rises to NZ$75,000 as demand surges in New Zealand

Per Incanto’s NZ$75,000 fee is not a reward for sentiment. It is a market verdict on a stallion who has turned racetrack output into commercial power, and Little Avondale Stud has answered by tightening access again, with Sam Williams limiting the book to preserve longevity and manage demand.

The case for the rise is sitting in the form. Per Incanto has produced nine individual Group 1 winners across both sides of the Tasman, and his latest headline horse, Jimmysstar, landed his third Group 1 in the C.F. Orr Stakes on November 15, 2025. That win pushed Jimmysstar’s earnings beyond A$8 million and reinforced what the market already knows: Per Incanto is not just throwing one-off good horses, he is throwing elite performers. Gringotts has added another layer of consistency, helping lift Per Incanto into the top five on the Australian Sires’ Premiership.

That ranking matters because it shows how efficiently he is producing winners. Williams has said Per Incanto is the only sire in the top 20 with a runner-to-winner strike rate above 50 percent, a figure that tells breeders as much about reliability as class. In a market where many commercial sires can look flashy on paper and thin at the track, Per Incanto has earned his premium the hard way, with runners that keep converting into winners.

The sales ring has backed that up. His yearlings averaged more than A$165,000 across the season, well above the service fee, giving breeders hard evidence that the pedigree is cashing in at auction. Per Incanto also won the Centaine Award for worldwide progeny earnings in 2024-25, ending Savabeel’s nine-year hold on the prize. Breednet reported more than A$10.7 million in Australian progeny earnings from 46 winners out of 91 runners, while loveracing.nz listed 35 winners and $2.3 million in New Zealand stakes, plus 11 winners and HK$25.9 million in Hong Kong.

The climb has been steep. Per Incanto arrived in New Zealand in 2011 at NZ$4,400, was lifted to NZ$60,000 plus GST in April 2025, and now sits at NZ$75,000 as demand outstrips supply. For mare owners lining up 2026 bookings, the message is clear: this is no longer a bargain stallion, it is a scarce one. Little Avondale is also keeping his son Little Brose in the frame at an introductory NZ$15,000 plus GST, with his first public parade set for May 15 at Masterton, a reminder that the stud is building around a proven leader while the market keeps pushing him higher.