Chinachem Group Brings 1,000-Player Pickleball Festival to Hong Kong Mall in 2026

With more than 1,000 registered players and 1,200 matches scheduled across ten days, the CCG Pickleball Challenge opened April 3 at D·PARK in Tsuen Wan, turning a Hong Kong shopping mall atrium into one of the territory's most ambitious community pickleball events.

Organised by Bay Pickle and co-organised by D·PARK, the festival runs through April 12 across four indoor courts installed in the mall's atrium. The competitive draws span ages 5 to 64, covering men's, women's, and mixed categories across open, age-group, and community divisions — a structure that puts a child under 8 and a senior aged 60 or older on adjacent courts on the same day.

The headline prize is a Kuala Lumpur Grand Prize Experience, valued at HKD 12,000, awarded to both the Open Division men's and women's singles champions. The package covers a four-day pickleball exchange trip to Malaysia including coaching sessions at top-tier facilities, friendly matches, and curated training — giving serious competitors a concrete international pathway alongside the festival's broader community programming.

For players not chasing the Open title, the event's structure is built around entry points. CCG Hearts members can access free trial classes, and the carnival-style programme running alongside competitive draws includes DIY workshops, themed booths, and dedicated children's activities. With the atrium layout placing spectators and first-timers directly beside competitors, the festival doubles as an on-ramp for casual shoppers encountering the sport for the first time. The single clearest recruiting pitch: four courts, 1,200-plus matches, ten days.

Chinachem positioned the challenge as the opening chapter of a longer commitment rather than a one-off activation. After the tournament concludes April 12, D·PARK will add two permanent standard pickleball courts to the mall to meet ongoing local demand, a facility investment that outlasts the festival and signals that the property group views pickleball as a lasting feature of the mall's offer rather than a seasonal draw.

That backend infrastructure commitment is precisely what distinguishes the Chinachem approach from the wave of retail pickleball experiments spreading across urban Asia. Converting a temporary atrium activation into two permanent courts is the step most mall operators skip — and it is what turns a ten-day festival into a sports community.