JOOLA returns as official equipment partner for US Smash 2026

JOOLA’s return does more than dress the floor at US Smash 2026. It secures the tables, the warm-up space and the competitive standard for World Table Tennis’s biggest U.S. stage, a Grand Smash with USD 1,550,000 in prize money and ranking points that can swing a season. For a sport still fighting for attention in America, that kind of stability matters.

The deal, announced on June 22, 2026, brings JOOLA back as the official equipment partner for the event scheduled from June 26 to July 5 at Ontario Convention Center in Ontario, California, in the Greater Los Angeles region. WTT has framed the move to Southern California as part of a broader push to plant table tennis more firmly in the region ahead of the LA28 Olympic Games, and this partnership gives that plan a visible commercial backbone.

This is not a fresh experiment. JOOLA already served as one of the official equipment partners for US Smash 2025 in Las Vegas, where it supplied all Show Court Tables, Warm-Up Tables and Practice Tables across Orleans Arena and the MGM Grand Conference Center. Bringing the same brand back tells the story plainly: WTT and JOOLA believe the Las Vegas test worked, and they are betting that continuity can help US Smash grow from a successful debut into a fixture.

That confidence is not just about branding. JOOLA says its story began in Germany in 1952, and its place in U.S. table tennis has been built over decades, including a run as the Official Table Sponsor of USATT major tournaments from 2012 to 2019. For WTT, reconnecting with a familiar name gives the event a layer of credibility that matters when a Grand Smash is supposed to feel like the sport’s elite level, not just another stop on the calendar.

The competitive stakes are already baked in. USATT has said the event will feature significant ITTF World Ranking points and the return of defending champions Wang Chuqin and Zhu Yuling. WTT’s Grand Smash format is built around iconic silverware, top-tier points and a share of the $1.55 million purse, so every detail around the table carries weight. JOOLA’s return signals that the business side believes the American Grand Smash has enough momentum to keep growing, and enough importance to keep the best players locked in.