MLTT adds Graton Resort & Casino after record-breaking season

Graton Resort & Casino is not just attaching its name to Major League Table Tennis. It is betting that MLTT has crossed from novelty to commercial property, and the league is using the deal as proof that pro table tennis in the United States can deliver more than curiosity clicks.

MLTT announced the partnership on May 27, 2026, and said it will begin with the 2026-27 season, which gets underway this September. The timing matters because the league is selling this as a reward for a breakout 2025-26 campaign, one it says produced record growth in ticket sales, sponsorship revenue, digital engagement and global reach. MLTT said the season generated 76 million video views, a 458 percent year-over-year increase in social following and a fan community spanning more than 100 countries.

That is the business case behind the headline. A league does not land a new league-level partner on that scale unless it believes the audience is real, sticky and expanding beyond the usual ping-pong crowd. MLTT, founded in 2023 by software entrepreneur and table tennis enthusiast Flint Lane, has always framed itself as the first professional table tennis league in the U.S. This deal is another attempt to turn that claim into something measurable.

For Graton, the partnership ties the resort directly to the Bay Area Blasters and to the league’s national platform. Beginning next season, Graton will be the Blasters’ exclusive casino resort partner and exclusive front-of-jersey partner, while also receiving brand exposure across MLTT broadcasts, Table Tennis TV and event signage. The arrangement gives Graton more than a logo placement. It puts the resort inside the league’s media package and its live-event presentation.

The numbers from the season just finished help explain why the league believes that pitch will resonate. Championship Weekend, held April 18-19 at Table Tennis America in Fremont, California, was sold out, giving MLTT a concrete live-event finish to match the digital lift. The season also ended with the Portland Paddlers winning the championship, a reminder that the league’s commercial momentum now has a competitive anchor.

Graton, based in Rohnert Park in Sonoma County, describes itself as a full-amenity gaming resort with dining, hospitality and entertainment. Jeremy Weinstein, the resort’s chief marketing officer, said the deal connects Graton with an expanding fan base and with world-class table tennis experiences on property. MLTT plans to use the partnership for player appearances, VIP experiences and fan-facing activations in Northern California, extending the Bay Area buzz that surrounded Championship Weekend.

For a league still young enough to define its own market, that is the real test: whether the partners are buying exposure, or buying into growth. MLTT is now asking to be judged on both.