HSR Capital Acquires StratDev to Scale B2B Performance Marketing Operations

HSR Capital, an operationally focused private investment holdings company, has acquired StratDev, the Los Angeles-based growth marketing agency that founder Jordan Calderon built from a 2021 startup into a recognized name in B2B performance marketing. The transaction closed January 30, 2026, for an undisclosed amount following a competitive sale process.

Calderon's agency built its reputation by integrating outbound infrastructure, paid media, SEO, and conversion optimization into unified performance systems for B2B startups and scaleups. That approach earned StratDev recognition as a Top 100 Performance Marketing Agency from both MARsum® and Expertise.com, and it appears to be precisely what attracted HSR Capital's attention.

"StratDev already operates at an elite level," said Harish Ramachandran, Managing Partner of HSR Capital. "Our role is to accelerate what clearly works, by expanding reach, strengthening capabilities, and continuing to deliver measurable growth for clients."

Under HSR Capital's ownership, StratDev will push into three specific expansion areas: AI-enabled marketing systems, enterprise client acquisition, and broader performance infrastructure buildout. The deal is structured to preserve continuity across StratDev's client base and internal team, with the agency's leadership, systems, and service model remaining fully intact. Calderon will stay on in an advisory capacity through the transition, concentrating on growth strategy and operational development.

The acquisition reflects broader movement in the marketing services sector. Private investment firms have increasingly targeted operationally intensive agencies with demonstrable performance track records, betting that the right capital and operational support can accelerate what disciplined founders have already proven at smaller scale. StratDev, with its systems-first approach to B2B customer acquisition, fits that profile closely.

For Calderon, who led what was described as rapid growth through operational discipline and performance-focused execution, the deal marks a transition from day-to-day leadership to a strategic advisory function as HSR Capital positions the firm for its next phase.