Ignite Visibility taps Dennis Ngin to unify digital experience leadership

Ignite Visibility has put a clearer premium on how it delivers results, not just which channels it sells. The San Diego-based agency named Dennis Ngin executive vice president of digital experience on April 8, giving him oversight of web development, creative and conversion rate optimization as part of a broader push toward a unified operating model.

The move fits the kind of scale-up play many agencies make when they want to win larger accounts and keep more work inside the same relationship. Ignite Visibility says it is a full-service digital marketing agency with offices in San Diego, Irvine, New York and Orlando, and it has long positioned itself around growing multi-location, franchise businesses and enterprise brands. For those clients, an isolated SEO program is rarely enough. The customer journey has to work across the site, creative, conversion paths and local market execution, or the campaign leaks value before it turns into revenue.

Ngin arrives with experience that matches that mandate. Ignite Visibility says he has a deep background in web technologies and operations leadership, and his previous roles include vice president of digital experience at Wpromote and chief operating officer at ExpandLab. That background suggests the agency is not just adding a senior title, but bringing in a leader who can connect production, experience and optimization under one framework.

The appointment also lands inside a longer growth story. Ignite Visibility says it took equity investment from Mountaingate Capital to fund expansion, and it has continued to add credibility through awards and workplace recognition. In 2024, the company said it was named the #1 Best Place to Work by the San Diego Business Journal and won five industry awards, including Inc. Best Places to Work, a Sandie Award for SEO and two Clutch awards. Those signals point to an agency trying to scale while keeping a high-touch service model intact.

John Lincoln, who Ignite Visibility identifies as co-founder and executive chairman, remains one of the company’s most visible leaders, and the firm says it serves industries ranging from fast food and fitness to home services, healthcare, automotive and financial services. In that mix, the logic behind a digital experience chief becomes easier to see. If Ignite can better unify SEO, web development, creative and CRO, it can sell clients a broader retainer and a more complete operating system for growth, not just a set of separate channel tactics.