LIMELIGHT forms advisory board to fuel expansion beyond legal sector

LIMELIGHT has put a governance layer around its next growth push, naming an inaugural nine-member advisory board on April 8 as the agency moves beyond its legal niche and into financial services, accounting, and broader technology markets. The company says the board was created at a pivotal moment, after LIMELIGHT established itself in less than two years as a go-to partner for law firms, legal tech innovators, and specialized consultancies.

Founded in August 2024 by veteran legal industry journalists and communications professionals Kenneth Gary and Erin Harrison, LIMELIGHT has grown quickly for a young agency with a tightly defined specialty. Its own positioning now stretches beyond legal services into professional services, technology, and B2B companies, a signal that the firm is trying to turn early credibility in one vertical into repeatable growth across several adjacent ones. That effort got another boost on June 10, 2025, when LIMELIGHT named Amy Hanan, formerly chief marketing officer of LRN Corporation, as chief growth officer to lead digital and growth marketing.

The expansion case rests heavily on AI visibility and generative engine optimization, the service line LIMELIGHT says is meant to help clients show up accurately in tools such as ChatGPT, Perplexity, and Google AI Overviews. The firm has been leaning into that theme for months. On March 5, 2026, LIMELIGHT and InnovAItion Partners launched ALIGN, an AI-focused professional-services network aimed at marketing and communications leaders working through AI transformation. Together, the moves suggest an agency trying to own the visibility problem at the moment buyers are increasingly asking AI systems for answers before they ever reach a website or salesperson.

The advisory board includes Lou Andreozzi, Patrick Fuller, Shawn Gaines, and Amy Hanan, and LIMELIGHT says the full group brings centuries of collective experience. Andreozzi said LIMELIGHT has built “a framework blending earned media, thought leadership, and AI visibility,” framing the board as more than a ceremonial add-on. The company says the group is intended to help guide expansion into new sectors and more complex regulatory environments, where sector fluency and credibility can matter as much as creative execution.

For LIMELIGHT, the board looks like a scaling playbook in public view: add senior operators, build trust in adjacent markets, and make AI visibility a core differentiator rather than a side offering. The agency’s next phase will test whether that mix can carry it from a legal-sector specialist into a broader multi-sector platform.