MozCon NYC speakers signal agencies must scale SEO with AI systems

Moz’s final MozCon NYC 2026 speaker batch put Eric Siu, Chima Mmeje and Nick Lafferty on the July 14 stage at The Glasshouse in New York City. Moz published the announcement on June 18, 26 days before the event, and tickets were available.

Siu’s session, titled Operationalizing AI: Proven workflows that generate measurable revenue, focuses on connecting team knowledge into a shared AI brain, deploying specialized agents and cutting the repetitive work that slows growth. Mmeje’s talk, How to scale impactful content without losing quality, focuses on keeping content quality intact when organic demand is harder to win and teams need distribution across multiple formats, not just search pages.

Lafferty’s session, Why a marketing engineer is your next great hire, frames the role as someone who builds automations, agents and data infrastructure instead of relying on manual workflows and scattered prompts. He is the Founding Marketing Engineer at Profound, where he was the first marketing hire, and he previously led growth marketing at Loom through its $1 billion acquisition by Atlassian.

The first batch, announced on June 3, centered on visual SERP real estate, answer engine citations and AI growth. It included Tom Capper’s opening talk, Billboard SEO: How to Win Google’s Visual Real Estate; Amanda Jordan’s Local SEO That Actually Works: Some Assembly Required (AI Not Included); Debbie Chew on off-site signals because LLMs pull from them; Beth Nunnington and Paul Norris on how AI Mode, ChatGPT and Perplexity surface content differently; and Mike King arguing that AI agents are becoming the primary consumers of the internet and that SEO is being replaced by Relevance Engineering.

Mmeje’s February 27 Whiteboard Friday put 2026 SEO priorities at agentic AI optimization, entity clusters and LLM metrics. Single Grain runs AEO, SEO, paid media, creative, content and managed revenue agents inside client marketing.