Semify launches white-label AI optimization for marketing agencies

Semify is trying to make AI visibility something agencies can sell the same way they sell SEO: as a branded, repeatable service that does not require hiring a new specialist team. The Rochester, New York company launched its AIO offering on May 11, 2026, and framed it for agencies first, not end clients, with coverage across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity.

The service sits on a stack Semify says includes validated tactics, proprietary SEO and AI optimization technology, automated reporting and recommendations, and enterprise API and MCP connections. It is powered by Dragon Metrics, the reporting platform Semify bought on December 8, 2025. Patrick Briggs has described the operating logic as simple: hypothesize, test, validate, iterate. That matters because agencies are not just buying another AI label, they are buying a process that can be packaged into a retainer, delivered under their own brand and measured in a way clients can understand.

Semify’s pitch also rests on its existing white-label scale. The company says it was founded in 2009, has more than 200 employees, 400-plus agency partners and more than 10,000 campaigns managed. Its white-label SEO program already serves thousands of customers, and the company says it has built that business over 17-plus years with a 92 percent SLA delivery rate. In other words, Semify is not asking agencies to trust a startup experiment. It is extending a fulfillment model it already knows how to run.

The Dragon Metrics deal gave Semify a bigger technical foundation for that move. Dragon Metrics was founded in 2011 by Simon Lesser and Richard Mabey and serves multinational companies and global agencies in more than 50 countries. After the acquisition, Lesser joined Semify as chief product officer, signaling that the company wanted product leadership tied directly to the new AI visibility push rather than treating AIO as a side feature.

The timing fits the market. Search Engine Journal found that 94 percent of enterprises plan to increase AEO and GEO investment in 2026, while 93 percent of leaders are building those capabilities in-house. At the same time, Search Engine Land reported in February 2026 that AI Overviews appeared in at least 16 percent of searches in its cited reporting, underscoring why brands now want visibility in AI answers, not just blue links.

For agencies, the opportunity is clear. AI optimization can become a new monthly line item, one that bundles research, execution, reporting and client-facing delivery into a single white-label offer. Semify is betting that the next phase of search services will be won by firms that can broaden visibility beyond traditional SEO without broadening payroll at the same pace.