Vectis launches AI visibility audit with action plan for brands

Vectis Strategies moved AI visibility one step past the dashboard on May 20, 2026, unveiling an audit that does not stop at scoring how a brand shows up in ChatGPT, Claude, Gemini, and Grok. The El Segundo and Washington, DC-based firm said the package is built to translate findings into a prioritized action plan, aiming at a problem agencies have increasingly recognized: clients do not just want to know where they stand, they want to know what to do next.

The audit scores organizations across four areas: AI response, digital presence, source authority, and content authority. It also adds competitor benchmarking, a knowledge-currency review to flag outdated or inaccurate information in AI responses, hallucination detection, prompt-manipulation detection, and a log of what each model said about the organization. Vectis is selling that combination as more than a vanity metric. The firm said the goal is to show not only whether an organization is present in AI-generated answers, but how it is being positioned inside them.

That shift matters because Vectis is aiming beyond consumer marketing. The firm said AI visibility now reaches legal services, office leasing, education, and nonprofit fundraising, alongside brands that already track search and reputation closely. Its pitch also reflects the broader rise of generative engine optimization and AI search visibility as a distinct category, where the work is not limited to ranking or monitoring but extends into source audits, reputation recovery, and the kind of retained consulting that can keep teams involved after the first report lands.

Vectis said the audit is led by Matt Pressberg, the firm’s AI and Digital Partner and a former tech journalist, who spent six months building the underlying code and scoring framework. The company said the system uses custom prompts and hybrid audits and includes an earned media penetration metric, a sign that traditional communications instincts are being folded into AI-era measurement. That approach fits Vectis’ own positioning as a senior-led boutique with no junior-level handoffs, a setup it says lets leaders work directly with clients.

The firm said it was founded in 2013 by David A. Herbst, its founder and managing partner, and lists Ron Demeter, Janet Clayton, and Don Polese among its leadership. It also lists offices at The Plaza in El Segundo and The Willard Center in Washington, DC. Vectis is making a clear bet on where buyer demand is heading: if search is becoming more conversational and more AI-led, then visibility services will be judged less by the score alone than by whether they come with a roadmap that can be acted on immediately.