Attest launches AI-moderated interviews to speed consumer insight

Attest is trying to cut the slowest part of consumer research down to something a product team can actually use while the decision is still live. Its new Explore beta adds 1:1 AI-moderated qualitative interviews to the same connected environment as Attest Measure, letting researchers run open-ended conversations without the usual recruiting and moderation drag.

The workflow is built to be bluntly practical. Teams set a research plan, the AI moderator speaks with respondents in natural language, and Attest turns the interviews into summaries that make themes easier to spot and follow up on. Attest says Explore was designed to uncover real consumer motivations faster, and says it can shrink interview timelines from months to days. The company also says the tool sits inside a single platform rather than as a separate qual product, which matters for teams that want quantitative survey data and qualitative follow-up in one place.

That positioning fits the company’s origin story. Attest says Jeremy King founded the business in mid-2015 after nine years leading global teams at McKinsey & Company, with Tony Hunter joining as co-founder. King later stepped aside as chief executive in 2024, when Todd Latham took over, while King remained on the board. Attest also points to scale as part of the pitch, saying its audience network reaches more than 150 million consumers across 59 countries and 70 languages, and that it can run multi-market research from a single dashboard.

The launch landed in early June 2026, with Attest’s own post updated on June 8 and Research Live dating its report to June 9. Attest’s help center described Explore as being in beta, which makes the release feel less like a finished product rollout than the opening move in a broader platform shift. That broader shift matters because the company is now framing surveys, interviews, and consumer data as one AI consumer insights engine, not as separate tools stitched together after the fact.

That is why Explore matters beyond qualitative research. When brands learn faster what customers actually say, what objections they repeat, and what outcomes they value, they can write better messaging and build cleaner source material for the content systems that shape how they are described later. In practice, the companies that compress the path from question to insight usually end up with sharper strategy, and Attest is betting that AI-moderated interviews will help make that speed the default.