Locafy touts 76% AI search visibility, readies Poseidon platform launch
Locafy says its AI search tests hit 76% visibility across three platforms, and the company is moving Poseidon into June as subscription sales take center stage.
Locafy is trying to turn AI search optimization from a one-off project into a recurring subscription business, and it is doing it with performance data, not just marketing language. The Perth, Australia company said it is preparing to launch Poseidon in June 2026 as a broader Answer Engine Optimization platform, while also pushing customers toward subscription-based AEO services.
The pitch rests on a May 19 analysis of 128 independent State Farm agencies that had been clients for more than 60 days. Locafy said it measured results across 101 insurance-related keywords and 2,661 AI search queries, then mapped the outcomes across three major AI search platforms. The company reported a 76% overall visibility rate, with 98% of agencies earning at least one top-three ranking and only two agencies remaining invisible across the full keyword set.
Platform-by-platform, the numbers were strong enough to matter. Locafy said Claude delivered the highest visibility at 80%, ChatGPT reached 77% with an average ranking position of 2.9, and Gemini came in at 71%. The company also said many agencies secured multiple number-one placements for commercially important terms such as insurance agency, State Farm quote, State Farm agent, car insurance, and insurance agency near me. That is the kind of inventory a local agency can actually use, because those are the queries tied to calls, quotes, and walk-in intent.
The larger business model shift is hard to miss. Locafy is now talking about AI visibility as something that must be monitored, tuned, and resold continuously as search answers change in real time. It also highlighted a lower-cost AI Citation product aimed at improving visibility in AI-generated results, reinforcing the move toward recurring infrastructure instead of standalone consulting work. In other words, the product is becoming the service.
That commercial push builds on disclosures Locafy made earlier in the year. In December 2025, the company said Localizer adoption had expanded to 145 independent State Farm agencies and that monthly subscription sales had risen by about A$24,000 since November 2025. Locafy also said its partner campaigns were producing measurable results in home services, and in September 2025 it said Localizer was accelerating visibility in both Google Map Pack and AI search rankings. Taken together, the message is clear: Locafy is betting that AI search optimization will be sold the same way software infrastructure is sold, as a subscription that has to keep proving its value every month.
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