8 News Now spotlights Sunny 106.5’s largest baby shower, benefiting Baby’s Bounty
Sunny 106.5’s fifth annual baby shower set a 150,000-diaper goal, with donors getting two Live Nation tickets for $100 in diapers or cash.
Sunny 106.5 turned its annual Las Vegas’ Largest Baby Shower into a direct test of scale: can a radio-branded campaign, a healthcare partner and a ticket incentive push enough diapers into Baby’s Bounty’s hands to help local families in a measurable way? Organizers said the fifth annual drive targeted more than 150,000 diapers, a sharp climb from last year’s 106,752-diaper total and a sign the event has become a civic-scale fundraiser, not just a feel-good promotion.
The push centered on a television segment featuring Joanna Baumann, Sunny 106.5’s morning show host, and Jillian Monet Lopez, the AVP of community engagement for HCA Healthcare Far West Division. The main event was scheduled for Saturday, May 2, 2026, from 11 a.m. to 1 p.m. at CareNow Urgent Care in Southern Highlands, with another diaper-drive stop set for Saturday, May 9, at Sunrise Children’s Hospital. Donors who gave $100 in new diapers or made a $100 monetary donation were eligible for two complimentary Live Nation tickets while supplies lasted, a perk that helped turn a donation campaign into a bigger public draw.
Baby’s Bounty is the nonprofit at the center of it all. Founded by Kim Amato in July 2008 after she saw families leaving hospitals without basics like diapers, clothing, car seats and cribs, the organization says it has provided more than 7 million diapers and 14 million wipes to more than 45,000 families. Its diaper banks operate in Las Vegas, North Las Vegas, Henderson and Reno/Sparks, with mobile diaper banks serving rural Clark County. The Baby Bundle program includes a portable crib, safe-sleep kit, infant car seat, bath items, clothing and diapers, making the donation target about far more than a single seasonal event.
That is where the scale-to-impact equation matters. Kelly Maxwell, Baby’s Bounty’s chief executive, said every diaper drive increases visibility and helps the nonprofit secure more donations while telling families where they can find support. The organization also launched Diapers for Diplomas in 2023 with Nevada higher education partners to help parenting students juggle tuition and diaper costs. In a city where baby supplies can strain a household budget fast, the biggest value of a splashy annual shower is simple: it turns attention into inventory, and inventory into immediate help for families who need it most.
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