Aqua-Tots, Family Life Radio expand baby supply drive across Arizona

Seven Phoenix-area Aqua-Tots locations became drop-off points as Aqua-Tots Swim School and Family Life Radio expanded the Ultimate Baby Shower across Arizona, asking residents to stock local pregnancy centers with diapers, wipes, baby clothing, formula, toys and strollers through June 21. The effort stretched beyond the pool deck: donations were also accepted at Choices Pregnancy Centers, New Life Pregnancy Centers and online, turning a seasonal promotion into a multi-channel supply drive for families who need items they can use right away.

The baby-shower framing is doing real work here. Family Life Radio has promoted the Ultimate Baby Shower as a campaign that runs from Mother’s Day to Father’s Day, and that timing gives the drive an easy emotional hook while widening participation beyond people already connected to pregnancy services. Instead of asking for one-off charity, the campaign invites the community to show up with the kinds of basics that disappear fast in a home with a new baby, especially disposable diapers, wipes and formula.

The partnership also pushes attention toward the service network behind the donations. Choices Pregnancy Centers says it offers free pregnancy tests, free ultrasounds, affordable STD testing, parenting classes and emergency baby supplies, while New Life Pregnancy Center says it provides free, confidential help at multiple Arizona locations. That matters because the drive is not only about filling shelves. It is also a way to steer expectant parents toward centers that can connect them with supplies, referrals and support early in pregnancy.

Aqua-Tots has been part of the initiative since 2022, and the 2026 version shows how the campaign has settled into a repeatable community platform. In 2024, the drive ran from April 29 through May 31 and used 10 Aqua-Tots locations plus seven New Life Pregnancy Centers. In 2023, it ran April 1-30 with 12 Phoenix-area Aqua-Tots sites and the same seven New Life centers. This year’s version is smaller on swim-school drop-offs, but broader in the mix of partners, with both Choices and New Life in the collection network and online giving in the mix.

For Aqua-Tots, the fit is straightforward. The Phoenix-based company has spent decades tying its public identity to family safety, and this drive extends that message beyond swimming lessons. For the centers, it means more visibility and more emergency supplies. For families in need, it means a baby shower that functions less like a party and more like a regional relief line.