Mommy's Bliss Partners with Peanut App to Combat Maternal Loneliness Nationwide

Mommy's Bliss, the Richmond, California-based baby wellness brand trusted by millions of parents, has launched Find Your Bliss, a campaign the company describes as a first-of-its-kind effort to address maternal isolation by building real community connections both in person and online.

The campaign pairs Mommy's Bliss with Peanut, which the company calls the largest online community for mothers in the world. Together, the two brands are running a combined program of in-person events, in-app activations on the Peanut platform, and social-first content designed to move well beyond the typical product-and-brand relationship. The partnership kicked off with its first event on March 5 in Venice, California, with upcoming events planned in Atlanta, Chicago, and additional cities still to be announced.

Yasmin Kaderali, CEO of Mommy's Bliss, framed the campaign as a personal mission as much as a brand initiative. "As a mom of two, I know firsthand that motherhood is one of the most beautiful journeys, and one of the hardest, and it was never meant to be done alone," she said. "Every mom deserves a support system that truly gets it, and Find Your Bliss is our way of helping moms build that support system."

The campaign's stated philosophy is direct: "No judgment. No pressure. Just real, human connection." Through in-person experiences, strategic partnerships with like-minded brands, and social content, Find Your Bliss aims to create spaces where mothers can bond over shared experiences and build lasting friendships. The Peanut partnership provides a digital infrastructure to extend the program beyond individual event dates, linking community-building with in-app tools native to the platform.

Mommy's Bliss carries genuine legacy in maternal and infant care. Founder Roshan Kaderali, a pediatric nurse, midwife, and doula, started the company in 1999 after moving to the United States from Scotland, where she had relied on a Gripe Water formula to ease infant tummy troubles. When she discovered the formula wasn't available in the U.S., she created her own version, giving birth to Mommy's Bliss. The company is now led by Roshan's daughter, Yasmin, and continues to produce a range of supplements, vitamins, and over-the-counter products for babies and children.

With Atlanta and Chicago on the calendar after Venice, Find Your Bliss positions maternal loneliness not as a private struggle but as something a brand with 27 years of history in baby wellness is now prepared to build infrastructure around, city by city.