Barcelona’s EDAN Studios blends HIIT and Pilates in one premium space

Why EDAN matters in Barcelona

EDAN STUDIOS at Balmes 28 captures a quiet shift in Barcelona’s upscale fitness market: the move away from single-discipline boutiques and toward spaces that let one member move between formats without leaving the brand. In a city where convenience is prized almost as much as aesthetics, that matters. EDAN packages HIIT, reformer Pilates, dance, events, and nutrition into one polished address, making the studio feel less like a class provider and more like a lifestyle club.

The appeal is not just conceptual. The studio sits in the Eixample, close to Plaça Catalunya and Passeig de Gràcia, which gives it the kind of central visibility that works for residents, office workers, expats, and visitors alike. In Barcelona, location is part of the value proposition, and EDAN uses its address as an extension of its brand identity.

A multi-boutique format built for retention

The clearest reason this model is gaining traction is business logic. When a member can take a HIIT class one day and reformer Pilates the next, the studio has more chances to hold that client inside one ecosystem. That raises retention, broadens spend per client, and makes the membership feel more like an all-in lifestyle purchase than a simple class package.

EDAN’s setup reflects that logic directly. The current studio page describes a multi-boutique space founded by Anna Lewandowska that combines TRIB3 and PILAT3S under one roof, with more than 1,000 square meters, two specialized rooms, one for HIIT and one for Pilates Reformer, live heart-rate tracking through SWEAT bands, and bilingual coaching in Spanish and English. The message is clear: this is not a room with a mixed timetable, but a deliberately designed premium environment that lets training styles coexist.

That structure also suits affluent members who value convenience. For them, the premium is not only the workout itself, but the ability to stay within one trusted brand, one standard of service, and one visual language. In a dense city, that kind of frictionless access becomes a selling point all its own.

From three-modality concept to premium hybrid club

EDAN’s evolution is part of the story. The original concept was presented as a three-modality project: TRIB3’s HIIT, PILAT3S reformer Pilates, and a Lewandowska-inspired Latin dance element. TRIB3’s June 2024 announcement said the club would open in September 2024, and that Holmes Place Brands was consulted on the project. The same launch framing said Lewandowska would host special events and curate a Healthy Kitchen offering, which pushed the idea beyond pure training and into nutrition, community, and social programming.

That broader ambition still defines the studio. EDAN’s own announcement described a venue meant to unite fitness, dance, pilates, and nutrition, while its official site presents it as a multi-boutique fitness studio in Barcelona with Pilates Reformer, Fitness, Dance, Events, and more. The result is a club that feels intentionally layered: a workout destination, yes, but also a place where identity and routine can be built around the brand.

The opening timeline matters too. Although the project was first announced with a September 2024 target, later Spanish reporting said the studio opened in November 2024 and held its inauguration on November 21, 2024. That kind of delayed rollout is familiar in premium urban fitness, where build-out, programming, and positioning often take longer than the first announcement suggests.

Pricing, service, and the premium signal

EDAN’s membership structure helps explain who it is for. Barcelona Secreta reported tiers starting at 109 euros a month for eight sessions, rising to 200 euros a month for unlimited sessions and exclusive benefits. That is not a mass-market gym price point. It signals a clientele that is willing to pay for flexibility, branding, and service as much as for the training itself.

The service layer reinforces that positioning. ClassPass currently shows EDAN with a 4.8 rating and more than 7,500 reviews, and user comments note that instructors sometimes switch between Spanish and English. That bilingual ease is not a minor detail in Barcelona. It is part of the product, and it helps explain why the studio resonates with an international audience that expects premium fitness to feel welcoming, not transactional.

ClassPass also shows Pilates and barre-based sessions in the schedule, which suggests that EDAN is using format variety to keep the program fresh. For a studio built around retention, that mix is crucial. Members are not buying a single class type; they are buying a week-to-week routine that can evolve without forcing them to change venues.

Why Barcelona is receptive to the model

Barcelona has become a city where boutique studios compete on far more than exercise quality. Hospitality, multilingual service, visual design, and shareable experience all shape whether a premium fitness brand feels worth its price. EDAN sits squarely in that environment. Its central Eixample location, polished interior, and mixed-format programming all speak to a market that values both performance and atmosphere.

That is also why the studio feels like a useful marker for the city’s premium boutique segment. The old single-discipline model still has a place, but the growth story now belongs to concepts that can do several things well at once. In a city dense with consumers who are short on time and high on expectations, multi-concept studios can capture more of the weekly fitness budget while giving members a stronger sense of belonging.

A sign of TRIB3’s wider strategy

EDAN is also part of a broader push by TRIB3 in Spain. Palco23 reported that TRIB3 Spain was planning up to nine openings in 2025 and could reach 23 studios, with six of those new centers expected to be PILAT3S locations. That points to a deliberate shift toward pilates-led expansion and a format mix that can be adapted across different urban markets.

TRIB3’s own studio directory now lists EDAN as a Barcelona location with dedicated contact details, which confirms that the concept is not just a one-off showcase. It is being folded into the company’s operating network as a recognizable part of the brand portfolio. That matters because the most persuasive benchmark is one that can be replicated.

The new benchmark, or just the sharpest example?

EDAN Studios does look like a strong candidate for Barcelona’s new premium boutique benchmark. It combines the strongest traits of the current market: central location, premium design, multilingual coaching, social programming, and the ability to move members between HIIT and Pilates without making them start over elsewhere. It also adds the emotional polish that affluent members often expect, from special events to the Healthy Kitchen angle tied to Lewandowska.

What makes EDAN especially notable is that it does not treat variety as clutter. It treats variety as the value. In a city where fitness increasingly overlaps with identity, hospitality, and convenience, that is exactly the sort of model that can define the next phase of upscale studio culture.