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DreamFit shuts Sant Adrià club amid Barcelona expansion plan

More than 3,000 Sant Adrià members lost their DreamFit club as redevelopment cleared the site, even as the chain pushes toward 50 million euros in 2026 revenue.

Nina Kowalski··2 min read
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DreamFit shuts Sant Adrià club amid Barcelona expansion plan
Source: 2Playbook

DreamFit closed its Sant Adrià de Besòs club on June 30, leaving more than 3,000 members to shift their workouts to other locations as the chain works to keep them inside its network. The 498-person club had been drawing more than 600 guided classes a month, so the shutdown is not a minor neighborhood adjustment but a real reshaping of routines across the Barcelona metro area.

The closure comes because the Alcampo site is being redeveloped into an Inditex-led corporate campus and new commercial space. Local reporting says 19 tenants in the complex are facing different lease-end situations and uneven communication, and the Ajuntament de Sant Adrià de Besòs has stepped in to mediate and look for relocalizations. Members have already responded with a campaign under #DreamfitSantAdriaconAlcampo, arguing that the gym functioned as a social hub, not just a sports facility.

AI-generated illustration
AI-generated illustration

DreamFit has tried to soften the blow by saying it wants to return to the Besòs area when the timing and site make sense. For now, though, the practical question is how many of those Sant Adrià users can be absorbed by nearby clubs without turning a familiar low-cost membership into a much longer commute. That tension sits at the center of the chain’s business model: cheap, accessible sites are exactly the ones most exposed when land values rise and redevelopment arrives.

Data visualization chart
Data Visualisation

The Sant Adrià exit also lands in the middle of a broader growth push. In March 2026, DreamFit opened a 4,000-square-meter club in L'Hospitalet de Llobregat with a 5 million euro investment, bringing its operating total to 25 gyms in Spain. Earlier in 2025, the company said it would spend 24 million euros refurbishing existing centers and 12 million euros on two new openings.

Its financial targets have moved upward just as quickly. DreamFit posted 42.1 million euros in revenue in 2024, had earlier guided to 44 million euros in 2025, and later lifted its 2026 target to 50 million euros. The chain has also said it will invest more than 30 million euros in seven openings between 2026 and 2028, then keep climbing toward 80 million euros in revenue and 40 gyms by 2029-2030.

Founded in 2010 by Rafael Cecilio, DreamFit has built scale in Spain’s low-cost fitness segment. Sant Adrià shows the upside and the fragility of that strategy: one club can disappear under redevelopment pressure, even as the company keeps growing elsewhere.

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