ANA launches personal SAF program for individual travelers
ANA opened a personal SAF buying option on June 18, letting individual travelers pay for fuel attributes for the first time at a Japanese airline.
ANA on June 18 launched a personal SAF program for individual customers, the first time a Japanese airline has offered travelers a way to purchase SAF environmental attributes directly. The new option expands ANA’s SAF Flight Initiative beyond its existing corporate and cargo programs.
The airline said the personal program works through a partnership with Norwegian software company Chooose AS. Customers enter their itinerary, estimate flight-related emissions and buy SAF environmental attributes through a dedicated booking flow, giving individual passengers a retail channel into a decarbonization program that until now had been aimed at companies.
ANA said purchasers receive a receipt and a CO2-reduction certificate after payment, but the document in the personal program is a simplified certificate rather than the third-party-certified CO2 reduction certificates used in the airline’s corporate and cargo programs. ANA also said third-party auditors periodically review SAF inventory details and allocation to help prevent double counting and support program integrity.
The airline framed the launch as part of a broader Scope 3 decarbonization effort across the aviation value chain. ANA says SAF can cut life-cycle emissions by up to about 80% compared with conventional jet fuel, while SAF currently accounts for only around 0.3% of global jet fuel production. That gap underscores the scale challenge facing airlines, fuel suppliers and project developers as they try to move SAF from niche volumes to a regular part of the fuel pool.
ANA’s ESG commitments call for net-zero emissions from aircraft flight operations by fiscal 2050. By opening SAF purchases to individual travelers, ANA widened the customer base for the fuel’s environmental attributes, but the program remains tied to a scarce global supply that is still measured in fractions of total jet fuel output. The launch gives ANA another commercial and consumer-facing lever, while leaving the larger test, scaling actual SAF production, to the industry.
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