Farm Rich boosts frozen breakfast with protein-packed morning snacks
Farm Rich turned french toast sticks and hash brown bites into protein vehicles, led by 13-gram blueberry sticks now in stores.
Rich Products is pushing Farm Rich deeper into the race to own the protein breakfast occasion, using frozen, portable morning foods as the delivery system. The new lineup, announced May 5, 2026, includes blueberry French toast sticks with 13 grams of protein per serving, cinnamon French toast bites with 12 grams, and sausage loaded hash brown bites with 7 grams. Farm Rich says the items are built for on-the-go meals and are ready in minutes, a direct play for consumers who want breakfast to work harder without demanding more time.
The strategy is plain in the numbers. Farm Rich’s original French Toast Sticks carry 6 grams of protein per serving, which makes the new blueberry version more than a protein upgrade and turns a familiar freezer-aisle format into a more explicit nutrition claim. Kelly Rabinowitz, the brand’s marketing director for frozen retail brands, said, “Breakfast today looks very different than it did even a few years ago,” and added that consumers want options that are quick, delicious and keep them going. That is exactly the territory these products occupy, splitting the morning occasion between sweet comfort food and savory snackable fuel.
The flavors also show how broad Rich Products wants the opportunity to be. The blueberry French toast sticks lean into a sweeter, kid-friendly breakfast, while the sausage loaded hash brown bites push toward a more filling, savory bite that could slide into breakfast or snack time. Farm Rich’s breakfast page says the launch includes four new protein-packed breakfast options, suggesting the company sees room for a wider platform beyond the three products highlighted in the announcement. The high-protein blueberry French toast sticks are available now at select retailers nationwide, while the cinnamon French toast bites and sausage loaded hash brown bites are rolling out at Kroger stores nationwide this summer.
The move comes from a company with scale behind it. Rich Products was founded in 1945 by Robert E. Rich, Sr., who created the world’s first non-dairy whipped topping. Today, Rich Products says it generates about $5.8 billion in annual sales, employs more than 13,000 associates worldwide and serves more than 110 countries. That gives Farm Rich a large, established platform to test whether breakfast can become the next major battleground for mainstream protein claims, not through shakes or bars, but through frozen comfort foods that already fit into busy routines.
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