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About Protein

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Coverage of the protein boom across nutrition, fitness, and foodservice. Product reviews, shake recipes, and supplement guides for consumers chasing high-protein diets, plus industry analysis of menu innovation, ingredient sourcing, and the brands shaping how protein reaches the plate.

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Precision fermentation, plant proteins reshape sports nutrition beyond athletes
Analysis

Precision fermentation, plant proteins reshape sports nutrition beyond athletes

Sports nutrition is splintering into casein, plant and precision-fermented protein paths as brands chase everyday wellness, not just gym performance.

Jamie Taylor4m read
Pure Genius Protein launches nationwide at Target with pocket-size shots
News

Pure Genius Protein launches nationwide at Target with pocket-size shots

Pure Genius Protein landed nationwide at Target with a 23-gram shot, turning a pocket-size niche into a mass-retail test of convenience-first protein.

Nina Kowalski2m read
Jordan’s Skinny Mixes launches Protein Coffee Stix with 20 grams protein
News

Jordan’s Skinny Mixes launches Protein Coffee Stix with 20 grams protein

Jordan’s Skinny Mixes is betting that 20 grams of protein and 150 milligrams of caffeine can ride the same stick pack, with proffee as the new use case.

Nina Kowalski2m read
Plant-based protein market enters growth phase as suppliers race to improve functionality
Trends

Plant-based protein market enters growth phase as suppliers race to improve functionality

Plant protein is shifting from niche substitution to functional systems, but decade-long growth depends on better taste, texture, and repeat purchase.

Nina Kowalski2m read
PepsiCo adds plant protein to Quaker with new rice crisps
News

PepsiCo adds plant protein to Quaker with new rice crisps

PepsiCo pushed Quaker deeper into snacking with protein rice crisps that deliver 6 grams of plant protein and 9 grams of whole grains per serving.

Jamie Taylor2m read
Once Again extends nut butter line with portable high-protein squeeze packs
News

Once Again extends nut butter line with portable high-protein squeeze packs

Once Again is turning nut butter into a grab-and-go protein snack, with 8-gram squeeze packs headed to Whole Foods in May.

Sam Ortega2m read
Levels Launches Strawberry Whey Protein at Target Nationwide
News

Levels Launches Strawberry Whey Protein at Target Nationwide

Target is now stocking Levels’ strawberry whey in a 1.48-pound canister, a shelf-step that puts the premium protein brand in mainstream competition on purity and price.

Nina Kowalski2m read
Protein demand tightens dairy powder markets, lifts nonfat dry milk prices
Analysis

Protein demand tightens dairy powder markets, lifts nonfat dry milk prices

Protein demand pushed nonfat dry milk to $1.83 a pound, while whey also firmed as exports and protein-heavy foods tightened dairy powder supply.

Jamie Taylor2m read
Arkansas seeks SNAP soda ban, adds hot rotisserie chicken benefits
News

Arkansas seeks SNAP soda ban, adds hot rotisserie chicken benefits

Arkansas wants SNAP to cut soda and candy while making hot rotisserie chicken eligible, betting a ready-to-eat protein beats another can of soup for busy households.

Sam Ortega2m read
Solar Foods wins U.S. patent for Solein protein, launches commercial products
News

Solar Foods wins U.S. patent for Solein protein, launches commercial products

Solar Foods secured a U.S. patent for Solein and pushed its first commercial snack into the market, turning a lab curiosity into a real commercialization play.

Sam Ortega2m read
Ingredion to showcase protein fortification and sugar reduction at Vitafoods Europe 2026
News

Ingredion to showcase protein fortification and sugar reduction at Vitafoods Europe 2026

Ingredion is pairing protein fortification with sugar reduction in Barcelona, signaling that texture and mouthfeel now matter as much as protein grams.

Jamie Taylor2m read
Hershey deepens protein push as functional snacking demand grows
News

Hershey deepens protein push as functional snacking demand grows

Hershey is treating protein as a growth engine, not a garnish, as it pushes into functional snacking and a market it values at about $6 billion.

Jamie Taylor2m read
Michael Foods adds protein-packed Mediterranean Egg White Bites for spring breakfast menus
News

Michael Foods adds protein-packed Mediterranean Egg White Bites for spring breakfast menus

Michael Foods is betting 10 grams of protein in two bites can sell breakfast, with cage-free Mediterranean Egg White Bites built for grab-and-go speed.

Sam Ortega2m read