RYSE enters ready-to-drink shakes with broader protein push

RYSE is moving into ready-to-drink protein shakes with 30g bottles at GNC, The Vitamin Shoppe and Walmart, while its energy line has reached 30,000 doors. The launch extends a portfolio that already spans protein, pre-workout, creatine, hydration and energy drinks on RYSE’s own site.

The move fits a brand that has been pushing protein into more than one lane for some time. RYSE’s energy page repeatedly uses the line “Energy with a splash of protein,” and on May 28, 2025, BevNET covered a 12oz RYSE Energy drink built with protein and prebiotics. That matters because the company is not treating protein as a standalone sports-nutrition cue; it is using it to make energy drinks feel more functional, more everyday, and easier to shop across occasions.

RYSE has also spent years building credibility outside a single SKU. In 2022, BevNET reported that RYSE Up Sports Nutrition expanded its retail presence, and in 2023 BevNET said RYSE FUEL became the official energy drink of the Buffalo Sabres. Stack3d said in August 2024 that RYSE Clear Protein RTD delivered 22g of whey-powered protein, showing the company was already testing the RTD protein lane before this broader shake push. Search snippets now point to shake flavors including Vanilla Marshmallow and Fudgsicle, which suggests RYSE is leaning on flavor variety as much as functional messaging.

That strategy reflects where the category is headed. Protein shakes are no longer confined to gym bags or post-workout recovery; they sit alongside energy drinks, pre-workouts and meal-adjacent beverages in the same shopping mission. A 30g bottle at Walmart or The Vitamin Shoppe is not just a sports-nutrition play, it is a convenience play, and convenience is where energy and protein are starting to overlap most clearly.

For RYSE, the upside is obvious: one consumer can encounter the brand in energy, RTD protein, hydration and creatine, then buy into whichever format fits the moment. The risk is just as clear. When every functional beverage starts promising focus, protein and convenience at once, the shelf can turn into clutter fast. RYSE is betting that its performance identity and mass retail reach will make the shake feel like a natural extension, not another me-too bottle.