Costco adds Scott & Jon’s honey sesame salmon bowl in Southeast, Texas

Costco’s frozen-food doors in the Southeast and Texas picked up a new item in June, and for workers on the floor that meant more than one more SKU. Scott & Jon’s rolled out its Honey Sesame Salmon Superfood Bowl 4-pack to select Costco locations, an exclusive set of 10-ounce ready-to-heat meals that can be cooked in about four minutes.

The launch matters most in the building, not in the sales deck. A seafood bowl with salmon, vegetables, and a brown rice and quinoa blend in honey sesame sauce changes freezer rotation, case counts, and the pace of member questions at the door and in adjacent aisles. If the item sells quickly, stockers and supervisors have to keep pace with replenishment. If shoppers want to know what is in it, front-end and floor employees become the first line of product education. In a warehouse already running heavy summer traffic and more demand for quick meals, that can turn a single regional item into a routine operational headache or a strong seller, depending on how well it is managed.

Scott & Jon’s priced the Costco pack at $15.99 MSRP and said the rollout covered Texas, Florida, Arkansas, Louisiana, Oklahoma, Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee. That is a regional launch, but not a small one. Costco’s warehouse directory shows 45 warehouses in Texas and 35 in Florida alone, with another 16 in Georgia, 10 in North Carolina, nine in Tennessee, seven in South Carolina, five in Alabama, four in Louisiana, four in Oklahoma, and one each in Arkansas and Mississippi. Even without a nationwide push, that footprint puts the item in front of a large slice of Costco’s Southern membership base.

Scott & Jon’s, based in Auburn, Maine, was founded by brothers Scott Demers and Jon Demers and was previously known as Cheating Gourmet before its 2019 rebrand. Scott Demers said Costco’s commitment to quality and great taste is a strong fit for the brand. For Costco workers, the more immediate takeaway is simpler: regional launches like this one change the rhythm of the freezer aisle, and when a ready-to-heat meal lands with members, the labor behind it shows up fast.