Dollar General Agrees to Settlement in New Jersey Class Action Lawsuit

Dollar General has agreed to a $15 million settlement resolving allegations that the retailer systematically charged customers more at the register than the prices displayed on store shelves. The deal, filed as Braun v. Dolgencorp, LLC d/b/a Dollar General in the Superior Court of New Jersey, Law Division, Middlesex County, covers purchases made at any Dollar General location nationwide between October 10, 2016, and November 19, 2025.

Court documents show the $15 million breaks into two distinct pools: $8.5 million to fund claim payments and related court expenses, and $6.5 million earmarked for operational changes intended to prevent future pricing discrepancies. Dollar General, while agreeing to the settlement terms, denies any wrongdoing.

The class is defined broadly. It includes "all consumers in the United States who paid more or less for merchandise than the advertised price labeled on the shelf at a Dollar General store" during the covered period. That language technically pulls in shoppers who were undercharged as well, though the practical benefit flows to those who paid more than the shelf price.

For customers with documentation, the cash payment structure works as follows: $10 per documented overcharge, or the full amount of the overcharge if that figure exceeds $10, whichever is higher. Households can claim a maximum of two items, putting the per-household cash ceiling at $20. Proof of purchase is required. Receipts or other documentation of the price discrepancy must be attached to the claim form, either as a digital upload or a physical copy by mail.

Every class member, regardless of whether they have receipts, qualifies for an in-store discount: $3 off the first $10 of any purchase of at least $10 (pretax), redeemable during a two-day window at any Dollar General store nationally. The specific dates for that redemption window have not yet been announced. Shoppers with a myDG account can redeem directly; those without one who complete a registration form on the settlement website will receive a postcard or email containing the in-store credit from the settlement administrator.

The claim deadline is April 13, 2026. Claims can be filed online at DGPriceSettlement.com or by mailing a completed PDF form downloaded from the same site, postmarked by April 13. The settlement hotline is 1-844-262-4248. Some class members have received email notifications with a unique notice ID and confirmation code required to submit online.

The March 2, 2026, deadline to opt out of or object to the settlement has passed, meaning class members who took no action are bound by the settlement's terms once the court grants final approval. That final approval hearing is scheduled for March 19, 2026, in Middlesex County. The payout date has not been determined.

Any checks that go uncashed after distribution will be donated to a national food bank organization.

The $6.5 million set aside for operational changes signals that this settlement carries weight beyond the individual payments. What those changes actually look like at the store level, whether new labeling systems, auditing processes, or employee training, has not been specified in court filings. That question matters for the roughly 19,000 Dollar General locations where pricing accuracy is ultimately a frontline responsibility.