Dollar General Market Opens South of Muncie, Set to Hire Up to 15

A new Dollar General Market at 7000 S. Indiana 67 opened its doors south of Muncie on March 9, bringing with it an expanded grocery selection and up to 15 potential jobs for the area.

The location operates under Dollar General's DG Market format, which goes beyond the company's standard store layout to include fresh produce, refrigerated and frozen foods, dairy products, fresh meats, and general merchandise. The distinction matters for a stretch of Indiana 67 where full-service grocery options are limited.

Matthew Simonsen, Dollar General's senior vice president of business intelligence and development, said in a news release, "We are excited to provide Muncie residents with our new DG Market format and will look forward to welcoming customers to our new location."

The company has scheduled a grand opening event for Saturday, March 14, beginning at 8 a.m. The first 50 adult customers through the door will receive $10 complimentary gift cards; the first 100 will walk out with DG tote bags. Those promotions give the event a narrow window of real value for early arrivers, so anyone planning to attend should account for a line before the 8 a.m. start.

On staffing, the store is expected to employ between 10 and 15 people. Dollar General has not publicly specified whether those positions are already filled or still being recruited, and the company has not released information on wages, benefits, or whether the roles are full-time or part-time. Those details matter for job seekers in Delaware County weighing the opportunity against the commute to the southern edge of Muncie.

The DG Market format represents a deliberate push by Dollar General into territory traditionally held by grocery chains, positioning the company's smaller-footprint stores as food-access points in areas where supermarkets are scarce or distant. Whether the Indiana 67 location fills a genuine gap or simply competes with existing smaller retailers nearby is a question local economic observers will be watching.