Monday.com details AI feature pricing, credits across product suite

monday.com put a price tag on its AI layer, spelling out how features across monday dev, monday CRM, monday service and the rest of the suite are packaged, billed and consumed. The April 13 catalog made clear that some AI tools are included with a subscription, while others draw down AI credits or are priced separately. It also shut the door on free and non-paying NGO Pro accounts, leaving paid customers as the main audience for the company’s AI push.

The most important detail for admins is the unit economics. monday.com defined an AI credit as a currency unit for monday AI-powered features and set that credit at $0.01. Its support material says many actions consume 8 credits apiece, which turns a seemingly small feature request into a measurable expense once teams start using AI at scale. That kind of metering matters in procurement reviews, where usage-based spending can rise faster than a seat count on a contract.

The catalog lands in the middle of a broader product strategy monday.com has been building for more than a year. In February 2025, the company said its AI roadmap would center on three pillars: AI Blocks, Product Power-ups and the Digital Workforce. Daniel Lereya, the company’s chief product and technology officer, said the goal was to “reimagine” work by embedding intelligence into the products customers already use. The new pricing structure suggests monday.com now wants that intelligence to feel native across the suite, not like an add-on tucked into one product line.

That package is also tied to the company’s evolving product portfolio. monday.com now sells four standalone products, monday Work Management, monday CRM, monday dev and monday service, and says bundles can mix plan tiers and seat counts as long as billing cycles match. Free plans remain limited to monday Work Management, while monday service starts at the Standard plan and skips Basic entirely. New sign-ups get a 14-day free Pro trial of the chosen product, a funnel that gives the company another chance to push AI value before customers settle into a paid tier.

The timing matters internally and externally. monday.com said in February 2025 that monday service had moved out of beta, become available to all customers and grown into its highest annual contract value product, with more than 215,000 tickets resolved since launch in January 2024. By February 2026, the company reported fiscal 2025 revenue of $1.232 billion, up 27% year over year, and said AI-driven products such as Sidekick and Vibe were gaining adoption and monetization traction. With roughly 245,000 customers across more than 200 industries and more than 200 countries and territories, even small changes in AI credit policy can ripple across a very large base.