monday.com lands in Shay Boloor’s Rule of 40 “Good” group

monday.com’s place in Shay Boloor’s “Good” Rule of 40 group gives employees a clear outside read on the company’s pace: growth is still strong, but so is the operating discipline behind it. For a workforce watching product bets, hiring plans, and quarterly targets, that kind of placement reads as a public vote of confidence in both ambition and maturity.

The ranking put monday.com in the 30% to 39% band alongside names such as HubSpot and MongoDB, a cohort that the market tends to treat as more than just high-growth software stories. In monday.com’s case, the comparison lands after a year of strong results. The company reported first-quarter 2025 revenue of $282.3 million, up 30% from a year earlier, and said the period produced record GAAP and non-GAAP operating income as well as record adjusted free cash flow.

That momentum carried into the full year. monday.com later reported fiscal 2025 revenue growth of 27% and a 14% non-GAAP operating margin, with fourth-quarter revenue reaching $333.9 million, up 25% year over year. For employees, those numbers matter because they shape how much room leadership has to keep investing in product, go-to-market teams, and the infrastructure needed to support larger customers.

The company’s AI push is also part of the story. monday.com said monday vibe became the fastest product in company history to pass $1 million in annual recurring revenue, a milestone that suggests the new product line is moving faster than a typical add-on feature. The company also said customers with more than $50,000 in ARR accounted for 41% of total ARR in fiscal 2025, with record net adds among customers above $100,000 in ARR. That mix points to a broader shift inside the business: bigger accounts, more enterprise pull, and a stronger case for teams building products that can survive scrutiny from larger buyers.

monday.com’s investor relations page now describes the company as an AI work platform serving more than 250,000 customers worldwide, a scale that gives the Rule of 40 label more weight than a simple spreadsheet ranking. The company also held its 2025 Investor Day on September 17, 2025, underscoring how much attention the market is paying to the balance between growth and execution.

The comparison set makes the signal sharper. HubSpot reported first-quarter 2025 revenue of $714.1 million, up 16%, with a 14.0% non-GAAP operating margin. MongoDB reported first-quarter fiscal 2025 revenue growth of about 22% and non-GAAP operating income of $33 million, or a 7% margin. Against that backdrop, monday.com’s “Good” placement suggests the market sees a company that is not just chasing growth, but proving it can turn that growth into durable operating strength.