Pizza Hut India launches oval Crafted Flatzz pizza with cricket-led campaign

Pizza Hut India rolled out Crafted Flatzz, an oval-shaped pizza it describes as thin, crisp and lighter on the crust with generous toppings, and supported the product launch with a cricket-led campaign film featuring Shivam Dube, Varun Chakravarthy and Harshit Rana. The move introduces a new base format to Pizza Hut’s India menu and positions the item as contemporary and shareable.

The company announced the launch on February 21, 2026, saying Crafted Flatzz breaks away from the traditional round base and is “a bold, flavour-forward offering that balances indulgence with ease.” Pizza Hut India framed the pizza as an “all-rounder” designed to be light on crust and bold on flavour and emphasized that the oval shape is meant to set the product apart visually and experientially.

The campaign film leans into locker-room banter and on-field camaraderie, bringing the three cricketers together to mirror team bonding and playful banter, the brand said. In the ad, the players describe Crafted Flatzz with lines reported from the spot: the pizza is “bolder than team selections” and its crust is “lighter than the competition.” Pizza Hut timed the campaign to tap into the ongoing ICC T20 World Cup and the upcoming Indian Premier League season, periods the company identified as peaks for food-led social occasions.

Manish Guptaa, Chief Marketing Officer, Pizza Hut Indian Subcontinent, framed the launch as a response to changing tastes: “With Crafted Flatzz, we’re responding to evolving consumer preferences and the growing appetite for new formats and bold flavours. We wanted to create a pizza that feels contemporary, shareable, and distinct from the usual. To bring this innovation to life, our new campaign film taps into India’s deep love for cricket and is perfectly timed with the ongoing ICC T20 World Cup and the upcoming IPL season, cultural moments that bring millions of fans together. This launch reflects our continued focus on innovation and on creating meaningful, shared food experiences.”

The announcement provided product positioning and creative rationale but omitted operational details that matter for stores and staff. The company did not disclose pricing, specific SKU sizes, national rollout plans, or whether Crafted Flatzz is a limited-time offering or a permanent menu addition. Nutritional information, ingredient specifics beyond “generous toppings,” and campaign production credits were also not included in the launch materials.

With the campaign tied to two major cricket fixtures and a cast of recognizable players, Pizza Hut India has signaled an intent to push Crafted Flatzz into the conversation during peak social-eating moments; however, franchisees and restaurant teams will need the missing rollout and availability details before floor staff and delivery partners can brief customers or adjust inventory.