Pizza Hut Israel launches TABASCO Spicy Pizza nationwide starting Feb. 19

Pizza Hut Israel launched the ®TABASCO Spicy Pizza at all chain locations across the country on or around Feb. 19, 2026, offering pickup and delivery nationwide and pricing the family-sized pie at NIS 89. The rollout includes optional TABASCO bottle upgrades: a 3.7 mL personal bottle for NIS 4 and a 60 mL classic bottle for NIS 12, as listed in the announcement coverage.

Recipe details supplied to the press describe the product as combining Pizza Hut Israel’s classic dough with ®TABASCO Original Sauce and baked-in heat. Jpost reports that jalapeños are added into the crust, with additional jalapeños and red chili peppers scattered on top, a combination Jpost calls “creating layered spicy flavors.” Jpost’s marketing copy frames the launch as “Spice lovers, assemble: The iconic pepper sauce is now incorporated into the dough and toppings, creating an extra-hot version of the family pizza.”

The campaign leans on TABASCO®’s brand history and importer relationships. Jpost notes TABASCO Sauce was founded in 1868, is made from three ingredients, peppers, vinegar, and salt, is aged in oak barrels for up to three years, and is sold in 195 countries. In Israel, TABASCO® is imported by Nitzan Food & Beverage Brands Ltd., which Jpost identifies as operating since 2001.

Corporate background on the operator ties the consumer brand to its legal owner. Whoprofits identifies Tabasco Holdings Ltd., known as Pizza Hut Israel (טבסקו החזקות בע"מ), as the franchise operator and describes the company as the exclusive Israeli franchisee of Yum! Brands, Inc. En Wikipedia lists Udi Shamai as CEO and traces the chain’s ownership history through transactions in 1996, 2002, 2005, 2008, and a shareholder addition in 2010 by Niv Zilberstien.

Publicly available figures for Pizza Hut Israel’s store footprint conflict in the historical record. En Wikipedia records 50 branches in 2013, 56 branches in September 2014 (in one narrative line) and 91 locations for the same month in a table row, with a later count of 78 stores in October 2016; Whoprofits describes “over 100 branches” with no date. An undated line in the supplied Wikipedia text says the chain was “down to 25 branches” from 33 in 2002. These differing counts are drawn from the supplied source material and have not been reconciled.

The Original Report deploying the launch language also described the collaboration as combining “Pizza Hut Israel’s menu development with TABASCO®’s spicy-sauce branding, creating a promotional SKU intended to capture”, the supplied sentence is truncated at that point. The published materials give the family-size price and bottle upgrade options but do not specify the promotion’s time window, whether other pizza sizes will be offered at the ®TABASCO Spicy Pizza price point, or how the recipe affects kashrut certification at mehuderet locations. The campaign positions Pizza Hut Israel squarely in a bold-heat play; the brand and operators have provided product details and pricing, while several operational and compliance items remain to be confirmed.