Buffalo Wild Wings GO opens Midland Park location with wing giveaway

The new Buffalo Wild Wings GO in Midland Park will bring more than a ribbon-cutting to 80 Godwin Ave.: it is a hire-and-train moment for a smaller-format restaurant built around pickup, delivery and quick handoffs. The grand opening is set for June 23 at 10:30 a.m., and the first 50 guests in line who bring a canned-food donation for Families for Families Food Pantry will get free wings and brand giveaways.

A remote broadcast from WDHA 105.5 FM, part of Beasley Media Group, is scheduled to run from 10 a.m. to noon, adding another layer of traffic and visibility to the opening. For restaurant workers, that kind of event usually means a fast-moving first shift, with counter staff managing lines, packaging orders and keeping up with giveaway demand while trying to preserve speed and accuracy.

That is the work Buffalo Wild Wings GO was designed to create. The concept launched in 2020 as a takeout-and-delivery-focused format, and Buffalo Wild Wings GO materials describe it as a smaller format driven by off-premise business. The company’s locations page also points customers to online ordering for pickup at participating restaurants. Even with in-store seating at the Midland Park site, the format changes the rhythm of the job compared with a full-service sports bar, where servers spend more time at tables and less time on order handoffs and packaging.

Those changes matter on the floor because they shape staffing, training and advancement. New openings can create first jobs for students, part-time shifts for workers looking for flexible hours and early openings for crew members who want to move into shift lead or management roles. In past Buffalo Wild Wings GO openings in New Jersey, franchisees said each restaurant employed 30 crew members, including sites in Wanaque and Saddle Brook, a sign that the format can bring a meaningful number of positions online at once.

The Midland Park opening also lands as Buffalo Wild Wings GO keeps scaling. Inspire Brands says Buffalo Wild Wings has more than 1,300 restaurants in nine global markets, with growth tied in part to the off-premise-heavy GO model. QSR Magazine reported that BWW GO passed 100 standalone units in spring 2024, reached 140 by the end of 2024 and grew to 219 by the end of 2025. A separate industry database counted 169 Buffalo Wild Wings GO locations in the United States as of May 2026, showing that the model is now firmly part of the brand’s expansion strategy rather than a side experiment.