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Taco Bell tests $1.99 dessert Crunchwrap in Grand Rapids

Taco Bell is testing a $1.99 dessert Crunchwrap in Grand Rapids, where the live menu lists a Cinnamon Sugar Crunchwrap Slider at 170 calories.

Derek Washington··2 min read
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Taco Bell tests $1.99 dessert Crunchwrap in Grand Rapids
Source: X (formerly Twitter)

Taco Bell is testing a $1.99 dessert Crunchwrap in Grand Rapids, and the live menu at 1014 Michigan Street NE lists it under a different name. For store crews, that means another limited-time build to learn, ring up and move through the line while the chain keeps adding to a packed 2026 menu.

The item was introduced in Taco Bell’s 2026 menu reveal as the Crème Brûlée Crunchwrap Slider, which the company positioned as its first-ever dessert-style Crunchwrap. By March, the plan was already to test it in select locations sometime in 2026, and by July 24 Snackolator was posting that it was being tested in Grand Rapids, MI for $1.99, writing, “Dessert Crunchwraps are next level!!”

AI-generated illustration
AI-generated illustration

The Grand Rapids menu pages tell a slightly different story on the store level. Taco Bell’s local listings at the Grand Rapids location show a Cinnamon Sugar Crunchwrap Slider priced at $1.99 and listed at 170 calories. That matters on the line because the test is not just a marketing story about a sweet new item. It is a menu-board change, a speaker change and a prep change, all tied to one dessert that still has to fit into the same drive-thru flow as tacos, burritos and boxes.

Food coverage has described the dessert as a warm Crunchwrap-style shell filled with creamy vanilla filling and a crispy cinnamon sugar tostada. That kind of build can add steps behind the counter, especially if managers decide it needs a separate callout at the register or a different explanation for customers who know the item as crème brûlée from Taco Bell’s national menu chatter but see cinnamon sugar on the local screen.

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Source: tastingtable.com

The test also lands in a year when Taco Bell has already been pushing more than 20 new menu items through its 2026 rollout. That keeps pressure on crews to absorb more menu knowledge without letting service lag, especially in drive-thru where every new item can complicate the script and slow the handoff if training is thin. Taco Bell is treating the dessert Crunchwrap as a test product, not a confirmed nationwide launch, so Grand Rapids is doing the trial run for whether the chain can sell a dessert built like one of its signature savory items.

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