Saint Spritz Adds Sardinia Flavor to Target RTD Beverage Lineup

Saint Spritz, the female-founded, family-run brand behind the ready-to-drink spritz category, launched its newest flavor, Sardinia Spritz, at Target stores nationwide beginning March 22. For Target team members stocking the beverage aisle, the new four-pack joins a brand that has already established a footprint at the retailer — but not every store will see it on the shelf at the same time. The company is allowing 4 to 6 weeks for availability to reach all Target locations.

Inspired by the vibrant energy and pink beaches of Sardinia, the new expression delivers a tropical take on the classic Italian aperitivo, blending passion fruit and juicy mango with hints of blood orange. Saint Spritz is crafted with 25 to 35 percent real fruit juice and natural botanicals, and is free from artificial dyes, sweeteners, and added sugar; each can is gluten-free, vegan, and sessionable at 5% ABV.

Co-Founder and Chief Creative Officer JoJo Fletcher, who co-founded the Dallas-based brand alongside her sister-in-law Mallory Patton, framed the new flavor as a deliberate stylistic departure from the rest of the portfolio. "From the beginning, we've been inspired by the aperitivo culture in Italy. It's about slowing down, connecting, and enjoying something that feels special but easy at the same time," said Fletcher. "With Sardinia, we set out to expand the portfolio with a more tropical, unexpected profile that still reflects the quality and craftsmanship behind every can."

The launch comes as Saint Spritz claims to lead the rapidly growing RTD spritz category as the number one brand, representing 38% market share and achieving significant year-over-year growth, with Target playing a key role in its expansion and consumer discovery. The 38% figure is a brand-reported metric; an independent category data source has not been named.

Sardinia rounds out a portfolio that already includes three core flavors at Target. The flagship Amalfi is the bright, citrus-orange offering, while the Hugo spritz is infused with elderflower and lime. The Sicily Lemon Basil variant rounds out the set. The brand was founded by sisters-in-law JoJo Fletcher and Mallory Patton.

Patton, who serves as Co-Founder and Chief Sales Officer, pointed directly to the Target relationship as central to the brand's growth arc. "Target has been an incredible partner for us as we continue to grow the brand and introduce new consumers to the spritz category," said Patton. "Sardinia is a really exciting addition because it brings something new to the set — it's bright, fruit-forward, and perfect for spring and summer, but still very much a Saint Spritz in terms of quality and experience."

For team members on the floor, the practical implication is straightforward: Sardinia is a new alcoholic RTD SKU in a four-pack format, and the 4-to-6 week rollout window means regional availability will vary. Pricing, can dimensions, and any Target promotional tie-ins have not been disclosed publicly by either Saint Spritz or Target. All Saint Spritz orders come in multiples of four-packs, consistent with how the line is merchandised in stores. The brand also carries non-alcoholic Virgin options, meaning the set spans both ABV tiers, which is worth noting for any guest-facing questions about the lineup.