Target’s Jersey City store opens May 17 with 180-plus jobs and omnichannel focus

A curbside order that has to move in minutes, not hours, is the kind of pressure Target is baking into its new Route 440 store in Jersey City. The company plans to open the location on May 17 at 381 Route 440, and the 119,387-square-foot building is set up around Drive Up, Order Pickup and same-day delivery through Target Circle 360.

That service mix changes the job before the doors even open. The store is expected to employ more than 180 workers, which means the staffing model has to cover more than cashiers and stocking crews. It will need people who can pick digital orders, stage bags for curbside handoff, keep guest service lanes moving, and jump back to the sales floor when pickup demand spikes. In a store built around multiple fulfillment channels, accuracy and timing become part of the daily floor routine, not just back-room tasks.

Target says same-day delivery is available through an annual Target Circle 360 subscription or for $9.99 per delivery, and Drive Up is free curbside pickup. The company also says its pickup and delivery network reaches more than 5,000 cities and uses more than 300,000 shoppers, a sign of how much the modern store now depends on fulfillment logistics. For team members, that can mean more cross-trained shifts and more chances for steady hours. It can also mean tighter pressure on leaders if labor planning, training and communication fall behind the pace of orders.

The site itself carries a long local history. Jersey City approved the redevelopment in May 2023, and planning documents identify the project as a new Target on the former Kmart site in the Waterfront Planned Development Area. The property spans about 424,000 square feet and sits near the Bayfront redevelopment along the Hackensack River. The former Kmart closed in 2018 after nearly four decades, giving the new Target a clear replacement role on the West Side.

That makes the opening more than a ribbon-cutting. It shows how Target is building stores to move product and guests through several channels at once, and why the work inside a modern location now looks different from the old-box model. For workers and applicants, the Route 440 store is a preview of the company’s omnichannel future, where fulfillment speed, floor coverage and guest service all have to run at the same time.