Yough Greek Yogurt Frozen Pizza Lands in Target Stores Nationwide

Each Yough pizza contains 32 grams of protein, and as of last week, team members stocking Target's frozen aisle are the ones getting it there. The launch places Yough in just under 2,000 Target stores nationwide, introducing what the company believes is the first frozen pizza made with Greek yogurt dough.

The rollout coincided with a strategic investment from Founders Row, an Atlanta-based early-stage investment platform. Terms of the investment were not disclosed; the capital will support Yough's national retail rollout, marketing initiatives, and continued product innovation. Founders Row will also serve as a strategic advisor to the Yough team, providing marketing support, brand-building resources, and operational guidance as the company scales its national retail presence and product portfolio following its Target launch.

Yough launched at Target with three varieties: Mozzarella Cheese, Uncured Pepperoni, and Farmer's Vegetable, each built around a crust designed to taste like real pizza, not a compromise. The ingredient list for the pizzas includes Greek yogurt sourced from Wisconsin farms, organic wheat flour, tomatoes and cheese.

The brand's founding story is rooted in personal necessity as much as market opportunity. Co-founder and COO Jason Miller said he started experimenting with Greek yogurt dough after being diagnosed with ulcerative colitis and looking for a way to keep enjoying foods like pizza, spending years perfecting the crust so it delivers the flavor and texture people expect from great pizza, while naturally bringing the protein and simple ingredients they were looking for. Yough is a frozen food brand reinventing pizza with Greek yogurt dough, founded by Mike Rolland and Jason Miller, using Greek yogurt to create a protein-packed crust with simple ingredients and the taste consumers expect from real pizza.

Frozen pizza is a nearly $7 billion category in the United States, yet much of the aisle remains dominated by legacy formulations. "Frozen pizza is one of the most loved foods in the grocery store, but the foundation of pizza, the dough, has remained largely unchanged in the mainstream aisle," said Yough co-founder and CEO Mike Rolland. "We started with a simple idea: what if the dough could deliver the same comfort people expect while bringing the kind of protein and clean ingredients modern consumers are looking for?"

Jess Yuan, a partner at Founders Row, framed the investment in terms of category disruption. "We invest in founders who see opportunity where others see a mature category," Yuan said. "Mike and Jason realized that one simple ingredient, Greek yogurt, could fundamentally rethink the foundation of frozen pizza. As modern consumers increasingly look for everyday foods that deliver both comfort and real nutritional value, that kind of insight is what creates the next generation of food brands."

Founders Row was founded by entrepreneur and operator Jamie Weeks, and the firm operates through two complementary models: incubating new brands from the ground up and partnering with exceptional founders to provide platform-level support across strategy, operations, and growth. The firm is known for founder-first structures that preserve ownership while enabling disciplined expansion without sacrificing control, culture, or long-term value. The Yough deal represents the firm's first major consumer food investment to reach a national mass retailer.

The rollout marks Yough's first major national retail footprint. The brand sold direct-to-consumer through its website beginning in 2023 before securing the Target placement. The company plans to expand both its retail footprint and product lineup as it builds a broader platform around high-protein comfort foods, an area where demand from consumers continues to grow.

For store teams, that means a new frozen SKU arriving in one of retail's most competitively shelf-read categories. Whether Yough earns a second order depends on the same thing it always does: whether the product actually moves.