Ahold Delhaize expands Uber Eats grocery delivery to nearly 2,000 stores

Ahold Delhaize USA has put nearly 2,000 grocery stores onto Uber Eats, a move that pushes delivery marketplaces deeper into the core of supermarket competition and raises the convenience bar for chains that still rely on in-store shopping alone.

The expansion, announced May 4, covers Food Lion, Giant Food, The GIANT Co., Hannaford and Stop & Shop. Customers can order through the Uber Eats app with both on-demand and scheduled delivery, and the launch includes thousands of items ranging from fresh foods and pantry staples to household essentials and alcohol at select locations. Uber One members get $0 delivery fees on eligible orders and other savings, while first-time customers can get 40% off their first Uber Eats order, up to $25.

For Trader Joe’s, the bigger story is not whether delivery keeps growing. It is what shoppers begin to expect everywhere else once a large grocer ties speed, payment options and fulfillment into one digital system. Ahold Delhaize USA’s chief commercial and digital officer, Scott Bennett, said customers expect flexibility and need to be able to shop wherever they are, whether through a brand’s own experience or a marketplace like Uber Eats. That is the standard now taking hold across grocery, and it comes with consequences for stores that still compete almost entirely on the floor.

Trader Joe’s has staked out the opposite position for years. The company says it does not sell products online, does not offer curbside pickup or delivery, and does not work with third-party delivery services like Instacart or Dumpling because they cannot match its in-store value and shopping experience. That model still fits the chain’s crew-driven culture, where product curation, sampling and recommendations are central to the brand. But the more grocery giants fold delivery into the everyday customer relationship, the more often Trader Joe’s workers may have to explain why a customer cannot get the same basket delivered, modified or rescheduled with a few taps.

The pressure is not limited to convenience. Grocery delivery is also becoming a payment-and-access issue. Uber Eats and Forage have a SNAP EBT partnership for grocery delivery, and Save A Lot recently launched SNAP EBT on Uber Eats at more than 325 participating locations. Trader Joe’s accepts EBT cards in its stores, but it does not participate in those delivery networks, which means customers who are used to using benefits through an app will still have to come inside.

The competitive field is moving fast. DoorDash said in 2025 that it had become the leading third-party marketplace in U.S. grocery and retail order volume, showing how aggressively delivery platforms are chasing supermarket demand. For Trader Joe’s managers and crews, that means the store is no longer just being judged against nearby grocers on price and product mix. It is also being measured against the speed, accuracy, substitution handling and complaint levels that delivery apps have trained shoppers to expect.