Walmart and Sam's Club Launch 13th Annual Fight Hunger Campaign This Spring

The registers are already running the ask. Since April 6, every Walmart store and Sam's Club in the country went live with the 13th annual Fight Hunger. Spark Change. campaign, and it runs through May 3, which gives associates about three more weeks to make it land.

Three mechanics drive the campaign. At checkout, customers can donate at the register, give a fixed amount ($1, $5, or more), or round up their total on Walmart.com and the Walmart app. When a customer hesitates, the most effective prompt is also the simplest: "Would you like to round up today to help end hunger in your community?" The phrase "your community" matters here, because donations collected locally stay local. Every dollar raised at your store routes to your area's Feeding America partner food bank, not a national pool.

The second mechanic is product purchases. Twenty-five suppliers are participating at Walmart this year, including Campbell's, Kraft Heinz, Frito-Lay, General Mills, and Keurig Dr Pepper, with specially marked packaging. Every participating item a customer buys triggers a supplier donation of at least one meal ($0.10) to the local food bank. At Sam's Club, the math is better: one item equals five meals ($0.50). Eight suppliers are in for Sam's Club, including Kellanova, Kraft Heinz, and Unilever. The third option is direct giving online through Feeding America's campaign page, worth mentioning to customers who prefer not to give at the register.

The numbers that make this easy to share with your community: nearly 48 million people in the U.S., including more than 14 million children, are currently food insecure, the highest rate since 2014. At the local level, that means Houston Food Bank is serving close to 1 million food-insecure individuals across 18 counties. Philabundance distributes food to more than 300 community partners across southeastern Pennsylvania and southern New Jersey. The San Antonio Food Bank, the Atlanta Community Food Bank, and the Regional Food Bank of Oklahoma are among the other local Feeding America partners receiving campaign funds directly, with donations localized based on where each item is sold or donation collected.

For managers coordinating the operational side: campaign signage and marketing materials were distributed ahead of the April 6 launch. The full campaign playbook, covering register procedures, donation custody protocols, and reporting requirements, is available through your store or club leadership and on OneWalmart. During high-traffic shifts, assign specific associates to manage donation bins and maintain custody continuity through shift changes, particularly in backroom areas.

If your location is running company-sponsored volunteer events tied to Feeding America, confirm with payroll and scheduling leads whether that time counts as paid company hours before communicating anything to hourly associates. Volunteer sign-up, where available, is tracked through local store leadership.

Since its launch in 2014, Fight Hunger. Spark Change. has generated more than $227 million and secured more than two billion meals for the Feeding America network. "Every donation and participating purchase helps secure the food and resources families need to reach their full potential," said Julie Gehrki, Walmart's Senior Vice President of Philanthropy. The campaign closes May 3.