Walmart+ goes international, launches in Canada with Crave bundle

Walmart’s membership play just turned into an operations story. Walmart+ launched in Canada on June 4, making the country the first Walmart market outside the United States to get the service, and the bundle now ties together unlimited same-day delivery from store, free shipping with no order minimum, and Crave Standard with Ads for $8.97 a month or $89 a year.

That matters far beyond the subscription pitch. Walmart Canada is not treating Walmart+ as a simple perk; it is turning the membership into a way to pull more trips, more digital orders and more loyalty into one system. For store teams, that means more pressure on picking accuracy, faster handoffs, cleaner substitutions and tighter coordination with customer service when delivery windows slip or orders need fixes.

Existing Delivery Pass members were automatically converted to Walmart+ at no extra cost. That keeps the price unchanged from the program Walmart Canada introduced on July 4, 2023, when Delivery Pass launched at the same $8.97 monthly or $89 annual rate with unlimited free next-day delivery on more than 65,000 items, along with discounted same-day and express delivery.

The new bundle goes further. At launch, Walmart+ in Canada offered unlimited same-day delivery from store on orders over $35, free shipping with no minimum on thousands of items through Walmart.ca and the Walmart app, and express delivery savings that can bring orders to the door in two hours or less. Walmart Canada also folded in Crave, making it the only membership in Canada to include the streaming service at no additional charge.

For workers, the important signal is that Walmart is pushing more of the customer relationship into one subscription-backed ecosystem. Walmart Canada says it has more than 400 stores, serves 1.5 million customers in stores each day and sees more than 1.5 million Canadians visit its e-commerce site daily. That scale helps explain why the company is leaning harder on omnichannel fulfillment and why associates on the floor are increasingly tied to what happens on the app.

The Canadian launch also offers a preview of where the chain may be heading in the U.S. Walmart launched Walmart+ in the United States on Sept. 15, 2020, as a membership built to combine in-store and online benefits. In Canada, the formula now includes delivery, shipping and entertainment in one package, a sign that Walmart sees the store less as a standalone shopping trip and more as the engine behind a broader service platform.

That strategy is arriving alongside a bigger buildout. Walmart Canada announced a $6.5 billion investment over five years on Jan. 30, 2025, to open dozens of new stores and accelerate growth, which suggests the company expects even more of its future sales to depend on keeping stores, digital orders and delivery promises synchronized.