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Levi's and Sky High Farm Goods debut workwear-inspired denim capsule

Levi's will release GOOD WORK, GOOD GOODS on July 25, pairing new denim silhouettes with Sky High Farm Goods' food-justice ethos and a Bond Street farmers market pop-up.

Claire Beaumont··2 min read
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Levi's and Sky High Farm Goods debut workwear-inspired denim capsule
Source: WWD

Levi's is set to release GOOD WORK, GOOD GOODS on July 25, 2026, a workwear collection with Sky High Farm Goods that folds denim heritage into a far more culturally specific frame. The line will be available first for Levi's Red Tab members on Levi.com, with broader availability on Skyhighfarmgoods.com and at a New York City Farmers Market pop-up on Bond Street from 11 AM to 5 PM ET.

That launch setup matters as much as the clothes. Levi's has described the project as a workwear collection rooted in craftsmanship, community and purpose, and the partnership gives the brand a way to refresh denim through new silhouettes while borrowing the credibility of a label already legible in art, food justice and sustainability circles. Coverage around the release characterized the capsule as workwear-inspired and designed for everyday wear, which is the sweet spot for a brand like Levi's: familiar enough to feel easy, but reworked enough to feel current.

AI-generated illustration
AI-generated illustration

Sky High Farm Goods brings more than a guest-designer sheen. The brand was founded in 2022 by artist Dan Colen and Daphne Seybold to support Sky High Farm, and the collaboration ties Levi's denim language to that nonprofit mission. One source linked the collection to regenerative agriculture, while another said the limited-edition workwear pieces use organic and transitional cotton. A social post from Levi Strauss & Co. also said jeans in the launch would be made from 30 percent hemp and 70 percent cotton, a fiber mix that signals a push toward texture, durability and a rougher, more utilitarian hand.

The Bond Street pop-up gives the release a retail format with the atmosphere of a neighborhood market rather than a standard product drop. One event listing said it will include local growers, prepared food makers, nonprofit organizations, live music and on-site customization opportunities, plus the first chance to shop the collection. That layering of shopping, food and community programming reinforces the project’s food-justice angle and makes the capsule feel less like a logo swap than a carefully staged brand move.

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For Levi's, the collaboration shows how denim stays directional when a heritage label joins forces with a partner that can supply a sharper point of view. Sky High Farm Goods gives the collection a mission-driven edge; Levi's supplies the authority of the original workwear archive.

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