Alex Eagle Sporting Club and Rashi World debut sun-smart capsule

Alex Eagle Sporting Club and Rashi World launched a sun-smart capsule on July 2, folding UPF 50+ protection into eight pared-back pieces that read as much city uniform as swimwear. The drop leans into the labels’ shared language of performance and polish, with the brands describing it as a meeting of “the quiet discipline of British sporting codes” and “the effortless, sun-drenched ease of Australian coastal life.”

The collection makes its case through restraint. Alex Eagle’s site lists a long-sleeve bodysuit at £228, one-piece swimsuits at £229, short-sleeve tops at £146 and bikini separates at £116, a price spread that puts the collaboration firmly in premium territory without drifting into the overheated pricing that often clutters the luxury swimwear rack. The silhouettes are minimal, close to the body and easy to layer, the kind of pieces that can move from court-side mornings to beach clubs and then straight into the city with little styling fuss.

That functional polish is the point. Rashi World says each garment offers UPF 50+ coverage and blocks 98% of harmful UV rays, a proposition that gives the capsule more than decorative restraint. In Australia, the brand notes, UV can be up to ten times stronger than in the rest of the world, which makes the collaboration feel less like a novelty and more like a clever answer to how summer dressing is actually being lived: outdoors, exposed and increasingly calculated.

Rashi World is still a young label, launched in late 2025 by Bondi Beach model and creative director Anna Feller. Feller has said she wanted to rethink rashies because she disliked how they felt like “dirty wetsuit knock-offs,” and that frustration shows in the cleaner finish here. Instead of leaning into technical gear aesthetics, the pieces borrow Alex Eagle Sporting Club’s “tailoring, but make it sport” sensibility, the same idea behind the brand’s wellness-and-clothing arm and its focus on reconnecting in person through movement.

Alex Eagle Studio says its Savile Row-trained tailor keeps the process low-impact and authentically British, a detail that helps explain why this collaboration lands less like beach merch and more like a sharper summer category in the making. Rashi World also points to Italian-made Econyl, a regenerated nylon made from recycled fishing nets and ocean waste, which adds another layer to the story: sun protection is no longer being sold only as necessity, but as a luxury design code.