Dsquared2 names FC Barcelona’s Fermín López as first male ambassador
Dsquared2 tapped FC Barcelona midfielder Fermín López as its first male ambassador, after naming Bad Gyal its first global face. The label is building a roster that spans stadiums and pop stages.
Dsquared2 named FC Barcelona midfielder Fermín López as its first male ambassador, the latest sign that Dean and Dan Caten are turning the brand’s long-standing pull with sport and music into a more deliberate cast of faces. The move follows Bad Gyal’s appointment as Dsquared2’s first global brand ambassador, and together the two picks give the label a sharper mix of football heat and Spanish pop edge for upcoming international campaigns and major events.
López brings more than young-star momentum. FC Barcelona lists him as a first-team midfielder and a La Masia graduate who has been with the club since the 2016/17 season, an institutional detail that matters in a market where authenticity is everything. His official club record stands at 139 matches and 34 goals, a haul that already puts real weight behind the image.
His trophy cabinet helps too. López won Euro 2024 with Spain and took Olympic gold at the Paris 2024 Games, credentials that make him far more than a fashion-week novelty. For Dsquared2, that kind of profile is the point: a player with international recognition, deep club identity and enough visibility to travel cleanly from Barcelona to Milan and beyond.
The brand’s choice also fits the way the Caten twins have positioned Dsquared2 from the start. Dean Caten and Dan Caten built the label after beginning at Parsons School of Design and launching in Italy, and the house has always traded on youth culture, music and sport as much as on tailoring and runway drama. Now that attitude is being formalized through named ambassadors rather than left to styling alone.
The timing is telling. Dsquared2 marked its 30th anniversary in 2025 with its FW25 campaign, a milestone that underscored “30 years of unapologetic Dsquared2 style.” Adding López after Bad Gyal suggests the brand is not chasing a single celebrity headline but assembling a more culturally mixed roster, one that can speak to football fans, music fans and the global audience that follows both. In menswear terms, that is the current wager: not just who wears the clothes, but who can carry the brand into the next crowd.
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