FP Movement debuts first Asics footwear collab with golden-hour theme

FP Movement launched its first footwear collaboration with Asics on Tuesday, July 7, 2026, and it arrives with two very different shoes aimed at two very different moods. The limited-edition drop includes the GEL-Challenger 15 tennis shoe, priced at $130, and the GEL-Nimbus 28 running shoe, priced at $180, both designed for women and framed around golden hour, “the hour that’s yours.”

The product mix is the point. FP Movement’s signature paisley print gives the GEL-Challenger 15 a recognizable Free People stamp, while Asics keeps the shoe anchored in sport with Wingwall stability technology. The GEL-Nimbus 28 pushes harder into lifestyle territory, with a sunset-inspired orange colorway layered over FF Blast Plus midsole foam and PureGel cushioning. In other words, Asics brings the credentials, and FP Movement brings the styling language that makes performance footwear feel softer, warmer and easier to wear off-court and off-track.

That balance is exactly what each brand stands to gain. Asics gets access to FP Movement’s wellness-first customer, the one already primed for early runs, post-class errands and tennis as part of a polished daily uniform. FP Movement gets something it has not had before: sneaker legitimacy from a specialist performance brand with 75 years of trust built among serious athletes. Cat Ayers, vice president of marketing for Asics America, called the pairing a first for the brand because it brings both run and tennis footwear into one collaboration.

The campaign leans into that crossover with Bianca Fernandez and Scout Zabinsky, who front the story as distinct but complementary figures: Fernandez as the accomplished tennis athlete, Zabinsky as the runner-artist who gives the collection a more introspective edge. FP Movement’s messaging ties the shoes to the hours women protect for themselves, whether that means a sunrise run, a sunset match or the quiet routine in between.

To support the release, FP Movement is also staging a Golden Hour Community Run Series in New York and Los Angeles. The Los Angeles stop centers on a sunrise run, while New York pivots to an evening run followed by recovery-focused programming, including red light therapy and golden hour-inspired drinks. Andrea Perez, president of FP Movement, framed the partnership around Asics’ long performance pedigree and the time women carve out to move, run and play, and that is where the collaboration lands most clearly: as a polished expansion play, more about widening the customer base than pushing sneaker culture into new territory.