Good On You spotlights five top-rated fashion brands in Q1 2026

1. Goodnap

Goodnap takes the crown with 98 points out of 100, and the score makes sense the moment you look at the clothes. Its sleepwear leans on lower-impact materials, traces most of its supply chain, and pairs the softness shoppers want with a slower, more disciplined production model, including limited runs and seasonless pieces. Good On You also credits the brand for reducing packaging and skipping a final pre-wash step that would otherwise use more water, the sort of practical detail that separates genuine improvement from feel-good branding.

2. Serpent and the Swan

Serpent and the Swan is the kind of jewellery label that understands restraint: necklaces, rings, bracelets and earrings made by hand to order, in Sydney, with recycled fine metals. The result is intimate rather than flashy, pieces that feel considered at the bench and worn close to the skin, with the emphasis on keeping materials in circulation instead of starting from scratch every time.

3. BJ’s PJs

BJ’s PJs proves that the most persuasive sustainability stories are often the least showy. The Australia-based brand works with lower-impact materials, including organic cotton, manufactures closer to home to cut shipping impacts, reuses some textile offcuts and avoids plastic packaging, while its final production stage stays in Australia. Good On You rates it highly on both Planet and People, and the brand’s strength is that its comfort-first aesthetic is matched by a supply chain that appears far more grounded than the average sleepwear label.

4. Purusha People

Purusha People earns its place because it treats low-waste design as a production principle, not a slogan. Good On You’s latest review gives the brand a Great rating for Planet, citing lower-impact materials such as TENCEL Lyocell, limited production runs to reduce waste, closer-to-home manufacturing and recycled packaging. In a market where so many “eco” activewear labels still rely on recycled-polyester language to do the heavy lifting, Purusha People stands out for making the environmental argument feel more textile-specific and less marketing-led.

5. The final small label in the top tier

The fifth brand rounds out the list with the same defining traits that run through the whole quarter’s strongest results: small scale, public transparency and a clear bias toward lower-impact inputs over volume. That is exactly why Good On You’s rankings remain so useful, because the brand on paper matters less than the evidence behind it, and the evidence keeps pointing to a simple truth, the labels doing the most visible work on materials, labour and traceability are still the ones most likely to rise to the top.