Nona Source brings luxury deadstock fabrics to London showroom to woo designers
Nona Source turned Battersea Power Station into a deadstock destination, drawing more than 100 designers with faster UK shipping and new leather hides.
Nona Source brought luxury deadstock closer to London’s designers with a three-day showroom takeover at The Materialist in Battersea Power Station, and the response was brisk: more than 100 designers and brands booked visits. For a platform built on surplus, the pitch was refreshingly practical. Faster UK delivery, minimal paperwork, lower customs fees and orders under 40 kg arriving in a few days gave the service the kind of logistics small labels actually need, not just the kind of sustainability language they are asked to admire.
The event marked Nona Source’s return to London with The Materialist, which the company positions as the city’s deadstock fabric hub. It also arrived as Nona Source moved toward its fifth anniversary, a useful moment to judge whether luxury deadstock has become dependable infrastructure rather than a clever side project. The answer, at least in London, looked increasingly like yes. The platform already works with Stella McCartney, Wales Bonner and JW Anderson, names that signal both fashion credibility and a real appetite for materials that carry provenance without the waste.
Nona Source launched in 2021 as LVMH’s first online resale platform for re-sourcing exceptional materials from the group’s Fashion & Leather Goods Maisons. Built through LVMH’s DARE intrapreneurial program, it was designed to support the group’s circular-economy strategy, and its proposition remains unusually direct: materials priced about 60 to 70 percent below gross original price, stored near Tours in western France, then distributed across Europe, including the United Kingdom. That mix of luxury pedigree and workable pricing is what has helped the platform move beyond novelty.
The London showroom also sharpened the commercial case with a new leather offer, adding Young Bull, Calf and Lamb hides to the mix. Those materials deepen the appeal for brands that want more than fabric rolls and swatches. They want consistency, usable quantities and textures that already feel expensive in the hand. Nona Source opened its first UK showroom in May 2022 at The Mills Fabrica in King’s Cross, where materials were sold at up to 70 percent off original wholesale prices and the service was already being used by Richard Malone, Bianca Saunders and Stella McCartney.
The story behind the platform still matters because it explains why the model works. Co-founders Romain Brabo, Marie Falguera and Anne Prieur du Perray built Nona Source after Brabo noticed high-quality fabrics sitting unused in couture-house warehouses in 2017. The platform debuted with 500 different fabrics, 100,000 metres of fabric and 1,000 metres of leather from an undisclosed LVMH house. Five years on, the proposition is sharper than the slogan: deadstock sells best when it is beautiful, priced sensibly and delivered fast enough to become part of the normal design process.
Know something we missed? Have a correction or additional information?
Submit a Tip
